The consumer perceived value scale: replication, validation and development of a short scale

E.M.K. Shiu, G. Walsh, L.M. Hassan

Research output: Contribution to conferencePaper

Abstract

Paper discussing the consumer perceived value scale.

Conference

ConferenceAMA (American Marketing Association) Conference
CityChicago, USA
Period7/08/0910/08/09

Fingerprint

Replication
Perceived value

Keywords

  • consumer perceived value scale
  • short scale development

Cite this

Shiu, E. M. K., Walsh, G., & Hassan, L. M. (2009). The consumer perceived value scale: replication, validation and development of a short scale. Paper presented at AMA (American Marketing Association) Conference, Chicago, USA, .
Shiu, E.M.K. ; Walsh, G. ; Hassan, L.M. / The consumer perceived value scale: replication, validation and development of a short scale. Paper presented at AMA (American Marketing Association) Conference, Chicago, USA, .
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keywords = "consumer perceived value scale, short scale development",
author = "E.M.K. Shiu and G. Walsh and L.M. Hassan",
year = "2009",
language = "English",
note = "AMA (American Marketing Association) Conference ; Conference date: 07-08-2009 Through 10-08-2009",

}

Shiu, EMK, Walsh, G & Hassan, LM 2009, 'The consumer perceived value scale: replication, validation and development of a short scale' Paper presented at AMA (American Marketing Association) Conference, Chicago, USA, 7/08/09 - 10/08/09, .

The consumer perceived value scale: replication, validation and development of a short scale. / Shiu, E.M.K.; Walsh, G.; Hassan, L.M.

2009. Paper presented at AMA (American Marketing Association) Conference, Chicago, USA, .

Research output: Contribution to conferencePaper

TY - CONF

T1 - The consumer perceived value scale: replication, validation and development of a short scale

AU - Shiu, E.M.K.

AU - Walsh, G.

AU - Hassan, L.M.

PY - 2009

Y1 - 2009

N2 - Paper discussing the consumer perceived value scale.

AB - Paper discussing the consumer perceived value scale.

KW - consumer perceived value scale

KW - short scale development

UR - http://www.marketingpower.com/Community/ARC/Pages/Connections/Conferences/Summer2009/default.aspx

M3 - Paper

ER -

Shiu EMK, Walsh G, Hassan LM. The consumer perceived value scale: replication, validation and development of a short scale. 2009. Paper presented at AMA (American Marketing Association) Conference, Chicago, USA, .