Paper discussing the consumer perceived value scale.
|Publication status||Published - 2009|
|Event||AMA (American Marketing Association) Conference - Chicago, USA|
Duration: 7 Aug 2009 → 10 Aug 2009
|Conference||AMA (American Marketing Association) Conference|
|Period||7/08/09 → 10/08/09|
- consumer perceived value scale
- short scale development
Shiu, E. M. K., Walsh, G., & Hassan, L. M. (2009). The consumer perceived value scale: replication, validation and development of a short scale. Paper presented at AMA (American Marketing Association) Conference, Chicago, USA, .