The consumer perceived value scale: replication, validation and development of a short scale

E.M.K. Shiu, G. Walsh, L.M. Hassan

Research output: Contribution to conferencePaperpeer-review

Abstract

Paper discussing the consumer perceived value scale.
Original languageEnglish
Publication statusPublished - 2009
EventAMA (American Marketing Association) Conference - Chicago, USA
Duration: 7 Aug 200910 Aug 2009

Conference

ConferenceAMA (American Marketing Association) Conference
CityChicago, USA
Period7/08/0910/08/09

Keywords

  • consumer perceived value scale
  • short scale development

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