Abstract
Paper discussing the consumer perceived value scale.
Original language | English |
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Publication status | Published - 2009 |
Event | AMA (American Marketing Association) Conference - Chicago, USA Duration: 7 Aug 2009 → 10 Aug 2009 |
Conference
Conference | AMA (American Marketing Association) Conference |
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City | Chicago, USA |
Period | 7/08/09 → 10/08/09 |
Keywords
- consumer perceived value scale
- short scale development