Abstract
Paper discussing the consumer perceived value scale.
| Language | English |
|---|---|
| Publication status | Published - 2009 |
| Event | AMA (American Marketing Association) Conference - Chicago, USA Duration: 7 Aug 2009 → 10 Aug 2009 |
Conference
| Conference | AMA (American Marketing Association) Conference |
|---|---|
| City | Chicago, USA |
| Period | 7/08/09 → 10/08/09 |
Fingerprint
Replication
Perceived value
Keywords
- consumer perceived value scale
- short scale development
Cite this
Shiu, E. M. K., Walsh, G., & Hassan, L. M. (2009). The consumer perceived value scale: replication, validation and development of a short scale. Paper presented at AMA (American Marketing Association) Conference, Chicago, USA, .
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title = "The consumer perceived value scale: replication, validation and development of a short scale",
abstract = "Paper discussing the consumer perceived value scale.",
keywords = "consumer perceived value scale, short scale development",
author = "E.M.K. Shiu and G. Walsh and L.M. Hassan",
year = "2009",
language = "English",
note = "AMA (American Marketing Association) Conference ; Conference date: 07-08-2009 Through 10-08-2009",
}
Shiu, EMK, Walsh, G & Hassan, LM 2009, 'The consumer perceived value scale: replication, validation and development of a short scale' Paper presented at AMA (American Marketing Association) Conference, Chicago, USA, 7/08/09 - 10/08/09, .
The consumer perceived value scale: replication, validation and development of a short scale. / Shiu, E.M.K.; Walsh, G.; Hassan, L.M.
2009. Paper presented at AMA (American Marketing Association) Conference, Chicago, USA, .Research output: Contribution to conference › Paper
TY - CONF
T1 - The consumer perceived value scale: replication, validation and development of a short scale
AU - Shiu, E.M.K.
AU - Walsh, G.
AU - Hassan, L.M.
PY - 2009
Y1 - 2009
N2 - Paper discussing the consumer perceived value scale.
AB - Paper discussing the consumer perceived value scale.
KW - consumer perceived value scale
KW - short scale development
UR - http://www.marketingpower.com/Community/ARC/Pages/Connections/Conferences/Summer2009/default.aspx
M3 - Paper
ER -
Shiu EMK, Walsh G, Hassan LM. The consumer perceived value scale: replication, validation and development of a short scale. 2009. Paper presented at AMA (American Marketing Association) Conference, Chicago, USA, .