The consumer perceived value scale: replication, validation and development of a short scale

E.M.K. Shiu, G. Walsh, L.M. Hassan

Research output: Contribution to conference › Paper › peer-review

Abstract

Paper discussing the consumer perceived value scale.

Original language	English
Publication status	Published - 2009
Event	AMA (American Marketing Association) Conference - Chicago, USA Duration: 7 Aug 2009 → 10 Aug 2009

Conference	AMA (American Marketing Association) Conference
City	Chicago, USA
Period	7/08/09 → 10/08/09

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title = "The consumer perceived value scale: replication, validation and development of a short scale",

abstract = "Paper discussing the consumer perceived value scale.",

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author = "E.M.K. Shiu and G. Walsh and L.M. Hassan",

year = "2009",

language = "English",

note = "AMA (American Marketing Association) Conference ; Conference date: 07-08-2009 Through 10-08-2009",

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AU - Walsh, G.

AU - Hassan, L.M.

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N2 - Paper discussing the consumer perceived value scale.

AB - Paper discussing the consumer perceived value scale.

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T2 - AMA (American Marketing Association) Conference

Y2 - 7 August 2009 through 10 August 2009

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