The constitution of organzational legitimacy: a narrative perspective

B. Golant, J.A. Sillince

    Research output: Contribution to journalArticle

    118 Citations (Scopus)

    Abstract

    This article recognizes a major dichotomy in the study of legitimacy construction at the organizational level. Scholars have either focused on agent-centred explanations of organizational legitimation, which favour its evaluative dimension, or on structural explanations, which highlight the isomorphic pressures imposed on individual organizations in order to become and remain intelligible to stakeholders. By applying a discursive methodology, we propose a new approach for the study of organizational legitimacy construction that incorporates both its evaluative and cognitive dimensions. Drawing on a structurational model of narrative recursivity, inspired by Greimas (1987), we argue that the construction of organizational legitimacy is dependent on both the persuasiveness of organizational storytelling and on the realization of a taken-for-granted narrative structure. We explicate the processes by which legitimacy is narratively constructed through empirical data associated with the founding of an HIV/AIDS organization.
    Original languageEnglish
    Pages (from-to)1149-1168
    Number of pages19
    JournalOrganization Studies
    Volume28
    Issue number8
    DOIs
    Publication statusPublished - Aug 2007

    Keywords

    • legitimacy
    • narrative
    • social construction
    • structuration

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