Abstract
[Abstract not available]
| Original language | English |
|---|---|
| Title of host publication | Cross Cultural Marketing |
| Subtitle of host publication | European Perspectives |
| Editors | Tiziano Vescovi |
| Place of Publication | Cheltenham |
| Pages | 317-321 |
| Number of pages | 5 |
| Publication status | Published - 31 Jan 2022 |
Keywords
- Christmas present
- cross cultural marketing
- European perspectives