The changing nature of the marketing function within retail banks and building societies

Research output: Contribution to conferencePaperpeer-review

Abstract

This paper looks at the changing nature of the marketing function within retail banks and building societies
Original languageEnglish
Publication statusPublished - 1992
EventBritish Academy of Management Conference 1992 - Bradford, United Kingdom
Duration: 16 Sep 1992 → …

Conference

ConferenceBritish Academy of Management Conference 1992
CountryUnited Kingdom
CityBradford
Period16/09/92 → …

Keywords

  • marketing
  • banking
  • changing nature
  • marketing function
  • retail banks
  • building societies

Cite this