The changing nature of the marketing function within retail banks and building societies

Research output: Contribution to conferencePaper

Abstract

This paper looks at the changing nature of the marketing function within retail banks and building societies
Original languageEnglish
Publication statusPublished - 1992
EventBritish Academy of Management Conference 1992 - Bradford, United Kingdom
Duration: 16 Sep 1992 → …

Conference

ConferenceBritish Academy of Management Conference 1992
CountryUnited Kingdom
CityBradford
Period16/09/92 → …

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Keywords

  • marketing
  • banking
  • changing nature
  • marketing function
  • retail banks
  • building societies

Cite this

Wilson, A. (1992). The changing nature of the marketing function within retail banks and building societies. Paper presented at British Academy of Management Conference 1992, Bradford, United Kingdom.