The changing nature of the marketing function within retail banks and building societies

Research output: Contribution to conference › Paper › peer-review

Abstract

This paper looks at the changing nature of the marketing function within retail banks and building societies

Original language	English
Publication status	Published - 1992
Event	British Academy of Management Conference 1992 - Bradford, United Kingdom Duration: 16 Sept 1992 → …

Conference	British Academy of Management Conference 1992
Country/Territory	United Kingdom
City	Bradford
Period	16/09/92 → …

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title = "The changing nature of the marketing function within retail banks and building societies",

abstract = "This paper looks at the changing nature of the marketing function within retail banks and building societies",

keywords = "marketing, banking , changing nature, marketing function, retail banks, building societies",

author = "Alan Wilson",

year = "1992",

language = "English",

note = "British Academy of Management Conference 1992 ; Conference date: 16-09-1992",

}

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T1 - The changing nature of the marketing function within retail banks and building societies

AU - Wilson, Alan

PY - 1992

Y1 - 1992

N2 - This paper looks at the changing nature of the marketing function within retail banks and building societies

AB - This paper looks at the changing nature of the marketing function within retail banks and building societies

KW - marketing

KW - banking

KW - changing nature

KW - marketing function

KW - retail banks

KW - building societies

UR - http://www.bam.ac.uk/home

M3 - Paper

T2 - British Academy of Management Conference 1992

Y2 - 16 September 1992

ER -