The changing nature of marketing research

Research output: Contribution to conference › Paper

Abstract

This paper discusses the changing nature of marketing research.

Original language	English
Publication status	Published - Nov 2011
Event	Chartered Institute of Marketing Malaysia Seminar Series - Shah Alam Selangor, Malaysia Duration: 15 Nov 2011 → …

Seminar	Chartered Institute of Marketing Malaysia Seminar Series
Country/Territory	Malaysia
City	Shah Alam Selangor
Period	15/11/11 → …

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title = "The changing nature of marketing research",

abstract = "This paper discusses the changing nature of marketing research.",

keywords = "marketing research",

author = "Alan Wilson",

year = "2011",

month = nov,

language = "English",

note = "Chartered Institute of Marketing Malaysia Seminar Series ; Conference date: 15-11-2011",

}

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AU - Wilson, Alan

PY - 2011/11

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N2 - This paper discusses the changing nature of marketing research.

AB - This paper discusses the changing nature of marketing research.

KW - marketing research

UR - http://www.cim.co.uk/Home.aspx

M3 - Paper

T2 - Chartered Institute of Marketing Malaysia Seminar Series

Y2 - 15 November 2011

ER -