The changing nature of marketing research

Research output: Contribution to conferencePaper

Abstract

This paper discusses the changing nature of marketing research.

Seminar

SeminarChartered Institute of Marketing Malaysia Seminar Series
CountryMalaysia
CityShah Alam Selangor
Period15/11/11 → …

Fingerprint

Marketing research

Keywords

  • marketing research

Cite this

Wilson, A. (2011). The changing nature of marketing research. Paper presented at Chartered Institute of Marketing Malaysia Seminar Series, Shah Alam Selangor, Malaysia.
Wilson, Alan. / The changing nature of marketing research. Paper presented at Chartered Institute of Marketing Malaysia Seminar Series, Shah Alam Selangor, Malaysia.
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note = "Chartered Institute of Marketing Malaysia Seminar Series ; Conference date: 15-11-2011",

}

Wilson, A 2011, 'The changing nature of marketing research' Paper presented at Chartered Institute of Marketing Malaysia Seminar Series, Shah Alam Selangor, Malaysia, 15/11/11, .

The changing nature of marketing research. / Wilson, Alan.

2011. Paper presented at Chartered Institute of Marketing Malaysia Seminar Series, Shah Alam Selangor, Malaysia.

Research output: Contribution to conferencePaper

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T1 - The changing nature of marketing research

AU - Wilson, Alan

PY - 2011/11

Y1 - 2011/11

N2 - This paper discusses the changing nature of marketing research.

AB - This paper discusses the changing nature of marketing research.

KW - marketing research

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Wilson A. The changing nature of marketing research. 2011. Paper presented at Chartered Institute of Marketing Malaysia Seminar Series, Shah Alam Selangor, Malaysia.