The changing nature of marketing research

Research output: Contribution to conferencePaper

Abstract

This paper discusses the changing nature of marketing research.
Original languageEnglish
Publication statusPublished - Nov 2011
EventChartered Institute of Marketing Malaysia Seminar Series - Shah Alam Selangor, Malaysia
Duration: 15 Nov 2011 → …

Seminar

SeminarChartered Institute of Marketing Malaysia Seminar Series
Country/TerritoryMalaysia
CityShah Alam Selangor
Period15/11/11 → …

Keywords

  • marketing research

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