TY - BOOK
T1 - The changing face of multinationals in southeast Asia
AU - Andrews, T.G.
AU - Chompusri, N.
AU - Baldwin, Bryan J.
PY - 2002/10/3
Y1 - 2002/10/3
N2 - This book examines how and why corporate strategy, structure and culture is continuing to change markedly in South East Asia. Among the issues that have forced widespread changes in the region are the economic meltdown, the growth in electronic technology, regional market integration, changing levels of education, business process standardisation and transparency measures, the rise in 'corporate governance' and political developments among the targeted countries. Specifically, this book discusses the changing nature of MNC business culture, strategy and practice in the ASEAN regional trading bloc. This comprises Thailand, Vietnam, Myanmar, Lao PDR, Malaysia, Singapore, Indonesia, Brunei and the Philippines. This book provides a rich and detailed account of how and why these organisations are evolving and restructuring in the post-economic crisis era. Multiple, in-depth case-studies are incorporated from the point of view of participants.
AB - This book examines how and why corporate strategy, structure and culture is continuing to change markedly in South East Asia. Among the issues that have forced widespread changes in the region are the economic meltdown, the growth in electronic technology, regional market integration, changing levels of education, business process standardisation and transparency measures, the rise in 'corporate governance' and political developments among the targeted countries. Specifically, this book discusses the changing nature of MNC business culture, strategy and practice in the ASEAN regional trading bloc. This comprises Thailand, Vietnam, Myanmar, Lao PDR, Malaysia, Singapore, Indonesia, Brunei and the Philippines. This book provides a rich and detailed account of how and why these organisations are evolving and restructuring in the post-economic crisis era. Multiple, in-depth case-studies are incorporated from the point of view of participants.
KW - multinationals
KW - organizational downsizing
KW - corporate consolidation
KW - human resource management
KW - information tracking
KW - marketing
KW - pricing strategy
KW - advertising
UR - http://www.routledge.com/books/The-Changing-Face-of-Multinationals-in-South-East-Asia-isbn9780415260961
M3 - Book
SN - 978-0-415-26096-1
T3 - Working in Asia
BT - The changing face of multinationals in southeast Asia
CY - London, United Kingdom
ER -