The attentional guidance of individual colours in increasingly complex displays

Emil Andersen, Anja Maier

Research output: Contribution to journalArticlepeer-review

12 Citations (Scopus)
66 Downloads (Pure)


The use of colours is a prevalent and effective tool for improving design. Understanding the effect of colours on attention is crucial for designers that wish to understand how their interfaces will be used. Previous research has consistently shown that attention is biased towards colour. However, despite previous evidence indicating that colours should be treated individually, it has thus far not been investigated whether this difference is reflected in individual effects on attention. To address this, a visual search experiment was conducted that tested the attentional guidance of six individual colours (red,blue, green, yellow, orange, purple) in increasingly complex displays. Results showed that the individual colours differed significantly in their level of guidance of attention, and that these differences increased as the visual complexity of the display increased. Implications for visual design and future research on applying colour in visual attention research and design are discussed.
Original languageEnglish
Article number102885
Number of pages6
JournalApplied Ergonomics
Early online date10 Jul 2019
Publication statusPublished - 30 Nov 2019


  • attention
  • colour
  • design
  • load
  • visual interfaces


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