Testing the effectiveness of functional versus sustainability message framing in enhancing consumer acceptance of imperfect produce

Guljira Manimont, Hyoje Kim, Juliet Memery, Hyun Seung Jin, Daniel Chaein Lee

Research output: Contribution to conference › Presentation/Speech › peer-review

Original language	English
Publication status	Published - 17 Jun 2025
Event	International Food Marketing Research Symposium 2025 - Athens, Greece Duration: 17 Jun 2025 → 19 Jun 2025

Conference	International Food Marketing Research Symposium 2025
Country/Territory	Greece
City	Athens
Period	17/06/25 → 19/06/25

Keywords

@conference{76bf206dbf0940968aa1446c778a11e3,

title = "Testing the effectiveness of functional versus sustainability message framing in enhancing consumer acceptance of imperfect produce",

keywords = "sustainability, food waste",

author = "Guljira Manimont and Hyoje Kim and Juliet Memery and Jin, \{Hyun Seung\} and Lee, \{Daniel Chaein\}",

year = "2025",

month = jun,

day = "17",

language = "English",

note = "International Food Marketing Research Symposium 2025 ; Conference date: 17-06-2025 Through 19-06-2025",

}

TY - CONF

T1 - Testing the effectiveness of functional versus sustainability message framing in enhancing consumer acceptance of imperfect produce

AU - Manimont, Guljira

AU - Kim, Hyoje

AU - Memery, Juliet

AU - Jin, Hyun Seung

AU - Lee, Daniel Chaein

PY - 2025/6/17

Y1 - 2025/6/17

KW - sustainability

KW - food waste

M3 - Presentation/Speech

T2 - International Food Marketing Research Symposium 2025

Y2 - 17 June 2025 through 19 June 2025

ER -