Temporal dynamics of crossvergence: institionalising MNC integration strategies in post-crisis ASEAN

This study utilizes the temporal lens afforded by the unprecedented pace of the Asian financial crisis to re-conceptualize the convergence-divergence-crossvergence (CDC) framework. Grounded at the Western-headquartered ASEAN subsidiary, CDC is hypothesized as a dialectical progression comprising Western corporate culture (lsquoconvergencersquo) ASEAN societal culture (lsquodivergencersquo) and ending with the institutionalization of these forces (lsquocrossvergencersquo) as a transient re-equilibrium. Against a backdrop of increasing macro-level turbulence, the CDC dialectic is then fed through a dyadic cycle of environmental shocks and organizational responses. Managerial implications are discussed along with suggestions for future research.