Temporal dynamics of crossvergence: institionalising MNC integration strategies in post-crisis ASEAN

T. Andrews, N. Chompusri

    Research output: Contribution to journalArticle

    23 Citations (Scopus)


    This study utilizes the temporal lens afforded by the unprecedented pace of the Asian financial crisis to re-conceptualize the convergence-divergence-crossvergence (CDC) framework. Grounded at the Western-headquartered ASEAN subsidiary, CDC is hypothesized as a dialectical progression comprising Western corporate culture (lsquoconvergencersquo) ASEAN societal culture (lsquodivergencersquo) and ending with the institutionalization of these forces (lsquocrossvergencersquo) as a transient re-equilibrium. Against a backdrop of increasing macro-level turbulence, the CDC dialectic is then fed through a dyadic cycle of environmental shocks and organizational responses. Managerial implications are discussed along with suggestions for future research.
    Original languageEnglish
    Pages (from-to)5-22
    Number of pages17
    JournalAsia Pacific Journal of Management
    Issue number1
    Publication statusPublished - 2005


    • crossvergence
    • organizational change
    • institutionalization - multinational corporations

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