Technical-commerical interface - a baseline for successful new product development

Nusa Fain; Ahmed Kovacevic; Jim Fairbairn

Technical-commerical interface - a baseline for successful new product development

Nusa Fain, Ahmed Kovacevic, Jim Fairbairn

Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution book

Abstract

The paper reports on a joint industry-academia project, aiming at integrating functions involved in New Product Development (NPD) for a faster and more effective commercialization of innovation. The project is currently in the testing stage, so the author

Original language	English
Title of host publication	Proceedings of DESIGN 2012, the 12th International Design Conference
Publication status	Published - 2012

Keywords

technical-commerical interface
baseline
new product development
r&d
integration

Cite this

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title = "Technical-commerical interface - a baseline for successful new product development",

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AU - Kovacevic, Ahmed

AU - Fairbairn, Jim

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KW - baseline

KW - new product development

KW - r&d

KW - integration

UR - http://www.designsociety.org/publication/31970/technical-commercial_interface-a_baseline_for_successful_new_product_development

M3 - Conference contribution book

BT - Proceedings of DESIGN 2012, the 12th International Design Conference

ER -

Technical-commerical interface - a baseline for successful new product development

Abstract

Keywords

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