Technical-commerical interface - a baseline for successful new product development

Nusa Fain, Ahmed Kovacevic, Jim Fairbairn

Research output: Chapter in Book/Report/Conference proceedingConference contribution book


The paper reports on a joint industry-academia project, aiming at integrating functions involved in New Product Development (NPD) for a faster and more effective commercialization of innovation. The project is currently in the testing stage, so the author
Original languageEnglish
Title of host publicationProceedings of DESIGN 2012, the 12th International Design Conference
Publication statusPublished - 2012


  • technical-commerical interface
  • baseline
  • new product development
  • r&d
  • integration


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