Tail-oring Ads Featuring Pets: The Impact of Product Congruence and Ad Immersiveness on the Effectiveness of Ads Featuring Pets

Laura Lavertu, Kirsten Cowan, Ben Marder

Research output: Contribution to conferencePosterpeer-review

Original languageEnglish
Publication statusPublished - 4 Mar 2023
EventSociety for Consumer Psychology Conference - Puerto Rico, San Juan, United States
Duration: 2 Mar 20234 Mar 2023

Conference

ConferenceSociety for Consumer Psychology Conference
Country/TerritoryUnited States
CitySan Juan
Period2/03/234/03/23

Keywords

  • advertising
  • pets
  • product congruence
  • immersiveness

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