Tactics as a turbulent mode of strategizing on the move: an alternative review of the literature

David MacKay, Mike Zundel

    Research output: Contribution to conferencePaper

    Abstract

    This presentation provides an alternative review of the literature on tactics as a turbulent mode of strategizing on the move
    Original languageEnglish
    Publication statusPublished - Sep 2013
    EventBritish Academy of Management Conference 2013 - Liverpool, United Kingdom
    Duration: 11 Sep 201313 Sep 2013

    Conference

    ConferenceBritish Academy of Management Conference 2013
    CountryUnited Kingdom
    CityLiverpool
    Period11/09/1313/09/13

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    Keywords

    • strategy
    • tactics
    • strategizing on the move

    Cite this

    MacKay, D., & Zundel, M. (2013). Tactics as a turbulent mode of strategizing on the move: an alternative review of the literature. Paper presented at British Academy of Management Conference 2013 , Liverpool, United Kingdom.