Swaping collective cognition for collectivity in the strategic management literature

The cognitive perspective has moved from representing individual cognition to exploring cognitive aspects of collectives present in all aspects of organizational life, primarily from a representational (information-processing) perspective. An argument is developed in this paper that suggests this approach is not a sufficient application of current work in psychology. Focusing especially on understanding strategy development, the possibilities of a psychological concept of collectivity that incorporates cognition, emotion, intentionality, and interaction are outlined. Some first steps in swapping collective cognition for experienced collectivity are outlined, along with an agenda for further research.