Abstract
This paper discusses using Student subjects as internet services users surrogates. It was presented at the 34th European Marketing Academy Annual Conference in 2005.
| Original language | English |
|---|---|
| Publication status | Unpublished - May 2005 |
| Event | 34rd European Marketing Academy Conference - Milan, Italy Duration: 24 May 2005 → 27 May 2005 |
Conference
| Conference | 34rd European Marketing Academy Conference |
|---|---|
| City | Milan, Italy |
| Period | 24/05/05 → 27/05/05 |
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Keywords
- internet services
- students
- marketing
Cite this
Ennis, S., & Sio-Hong, T. (2005). Student subjects as internet services users surrogates. Paper presented at 34rd European Marketing Academy Conference, Milan, Italy, .