Student subjects as internet services users surrogates

Sean Ennis, T. Sio-Hong

Research output: Contribution to conferencePaper

Abstract

This paper discusses using Student subjects as internet services users surrogates. It was presented at the 34th European Marketing Academy Annual Conference in 2005.
Original languageEnglish
Publication statusUnpublished - May 2005
Event34rd European Marketing Academy Conference - Milan, Italy
Duration: 24 May 200527 May 2005

Conference

Conference34rd European Marketing Academy Conference
CityMilan, Italy
Period24/05/0527/05/05

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Keywords

  • internet services
  • students
  • marketing

Cite this

Ennis, S., & Sio-Hong, T. (2005). Student subjects as internet services users surrogates. Paper presented at 34rd European Marketing Academy Conference, Milan, Italy, .