Abstract
This paper discusses using Student subjects as internet services users surrogates. It was presented at the 34th European Marketing Academy Annual Conference in 2005.
| Original language | English |
|---|---|
| Publication status | Unpublished - May 2005 |
| Event | 34rd European Marketing Academy Conference - Milan, Italy Duration: 24 May 2005 → 27 May 2005 |
Conference
| Conference | 34rd European Marketing Academy Conference |
|---|---|
| City | Milan, Italy |
| Period | 24/05/05 → 27/05/05 |
Keywords
- internet services
- students
- marketing