Abstract
This paper examines strategising critical marketing by reinventing traditions.
Original language | English |
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Publication status | Unpublished - 2009 |
Event | 6th International Critical Management Studies Conference - Coventry, United Kingdom Duration: 13 Jul 2009 → 15 Jul 2009 |
Conference
Conference | 6th International Critical Management Studies Conference |
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Country | United Kingdom |
City | Coventry |
Period | 13/07/09 → 15/07/09 |
Keywords
- marketing
- pedagogy
- critical