Strategising critical marketing by reinventing traditions: a pedagogical perspective

Research output: Contribution to conferencePaper

Abstract

This paper examines strategising critical marketing by reinventing traditions.
Original languageEnglish
Publication statusUnpublished - 2009
Event6th International Critical Management Studies Conference - Coventry, United Kingdom
Duration: 13 Jul 200915 Jul 2009

Conference

Conference6th International Critical Management Studies Conference
CountryUnited Kingdom
CityCoventry
Period13/07/0915/07/09

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Keywords

  • marketing
  • pedagogy
  • critical

Cite this

Jafari, A. (2009). Strategising critical marketing by reinventing traditions: a pedagogical perspective. Paper presented at 6th International Critical Management Studies Conference, Coventry, United Kingdom.