Strategising critical marketing by reinventing traditions: a pedagogical perspective

Research output: Contribution to conference › Paper

This paper examines strategising critical marketing by reinventing traditions.

Original language	English
Publication status	Unpublished - 2009
Event	6th International Critical Management Studies Conference - Coventry, United Kingdom Duration: 13 Jul 2009 → 15 Jul 2009

Conference	6th International Critical Management Studies Conference
Country	United Kingdom
City	Coventry
Period	13/07/09 → 15/07/09

Jafari, A. (2009). Strategising critical marketing by reinventing traditions: a pedagogical perspective. Paper presented at 6th International Critical Management Studies Conference, Coventry, United Kingdom.

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title = "Strategising critical marketing by reinventing traditions: a pedagogical perspective",

abstract = "This paper examines strategising critical marketing by reinventing traditions.",

keywords = "marketing, pedagogy, critical",

author = "Aliakbar Jafari",

year = "2009",

language = "English",

note = "6th International Critical Management Studies Conference ; Conference date: 13-07-2009 Through 15-07-2009",

}

TY - CONF

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AU - Jafari, Aliakbar

PY - 2009

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N2 - This paper examines strategising critical marketing by reinventing traditions.

AB - This paper examines strategising critical marketing by reinventing traditions.

KW - marketing

KW - pedagogy

KW - critical

UR - http://www2.warwick.ac.uk/fac/soc/wbs/conf/cms2009/67_session_time_table.pdf

M3 - Paper

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