Strategising critical marketing by reinventing traditions: a pedagogical perspective

Research output: Contribution to conferencePaper

Abstract

This paper examines strategising critical marketing by reinventing traditions.

Conference

Conference6th International Critical Management Studies Conference
CountryUnited Kingdom
CityCoventry
Period13/07/0915/07/09

Fingerprint

Critical marketing

Keywords

  • marketing
  • pedagogy
  • critical

Cite this

Jafari, A. (2009). Strategising critical marketing by reinventing traditions: a pedagogical perspective. Paper presented at 6th International Critical Management Studies Conference, Coventry, United Kingdom.
Jafari, Aliakbar. / Strategising critical marketing by reinventing traditions: a pedagogical perspective. Paper presented at 6th International Critical Management Studies Conference, Coventry, United Kingdom.
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title = "Strategising critical marketing by reinventing traditions: a pedagogical perspective",
abstract = "This paper examines strategising critical marketing by reinventing traditions.",
keywords = "marketing, pedagogy, critical",
author = "Aliakbar Jafari",
year = "2009",
language = "English",
note = "6th International Critical Management Studies Conference ; Conference date: 13-07-2009 Through 15-07-2009",

}

Jafari, A 2009, 'Strategising critical marketing by reinventing traditions: a pedagogical perspective' Paper presented at 6th International Critical Management Studies Conference, Coventry, United Kingdom, 13/07/09 - 15/07/09, .

Strategising critical marketing by reinventing traditions: a pedagogical perspective. / Jafari, Aliakbar.

2009. Paper presented at 6th International Critical Management Studies Conference, Coventry, United Kingdom.

Research output: Contribution to conferencePaper

TY - CONF

T1 - Strategising critical marketing by reinventing traditions: a pedagogical perspective

AU - Jafari, Aliakbar

PY - 2009

Y1 - 2009

N2 - This paper examines strategising critical marketing by reinventing traditions.

AB - This paper examines strategising critical marketing by reinventing traditions.

KW - marketing

KW - pedagogy

KW - critical

UR - http://www2.warwick.ac.uk/fac/soc/wbs/conf/cms2009/67_session_time_table.pdf

M3 - Paper

ER -

Jafari A. Strategising critical marketing by reinventing traditions: a pedagogical perspective. 2009. Paper presented at 6th International Critical Management Studies Conference, Coventry, United Kingdom.