Strategic thinking with computers

    Research output: Contribution to journalArticle

    56 Citations (Scopus)

    Abstract

    The author describes the development of a system of cognitive mapping as a strategic management tool. Strategic Options Development and Analysis (SODA) has been used extensively by project teams working on strategic issues. A typical programme is described and the procedure is based on attention to the ownership of data as the basic material, and on the design of strategy workshops using the owned data. This appendix describes the use of the system in practice and the benefits and drawback perceived in running the strategy workshop.
    Original languageEnglish
    Pages (from-to)35-43
    Number of pages9
    JournalLong Range Planning
    Volume23
    Issue number6
    DOIs
    Publication statusPublished - Dec 1990

    Keywords

    • strategic thinking
    • computers
    • strategic options development and analysis
    • SODA

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