Strategic thinking with computers

Colin Eden

doi:10.1016/0024-6301(90)90100-I

Strategic thinking with computers

Colin Eden

Research output: Contribution to journal › Article › peer-review

56 Citations (Scopus)

Abstract

The author describes the development of a system of cognitive mapping as a strategic management tool. Strategic Options Development and Analysis (SODA) has been used extensively by project teams working on strategic issues. A typical programme is described and the procedure is based on attention to the ownership of data as the basic material, and on the design of strategy workshops using the owned data. This appendix describes the use of the system in practice and the benefits and drawback perceived in running the strategy workshop.

Original language	English
Pages (from-to)	35-43
Number of pages	9
Journal	Long Range Planning
Volume	23
Issue number	6
DOIs	https://doi.org/10.1016/0024-6301(90)90100-I
Publication status	Published - Dec 1990

Keywords

strategic thinking
computers
strategic options development and analysis
SODA

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10.1016/0024-6301(90)90100-I

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