Strategic options development and analysis (SODA)

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

Abstract

Strategic Options Development and Analysis (SODA) is a method for working on complex problems. It is an approach designed to help OR consultants help their clients with messy problems.
SODA uses interview and cognitive mapping to capture individual views of an issue. Group maps constructed through the aggregation of individual cognitive maps are used to facilitate negotiation about value/goal systems, key strategic issues, and option portfolios. As well as problem content, attention is paid to the affective, political, and process dynamics in the group.
SODA aims to provide a management team with a model as a device to aid negotiation, working with individuality and subjectivity as the basis for problem definition and creativity. It tends to generate increasingly rich models, rather than move towards abstraction or simplicity and sees strategic management in terms of changing thinking and action rather than planning.
The method aims to develop high levels of ownership for a problem through the attention paid to problem definition and negotiation. It is aimed at groups of four to ten participants.
The process uses two personal computers, special software (COPE, see below), one (preferably two) large monitors, blank wall space, large sheets of paper, and water based pens. It is managed by two facilitators - one who attends primarily to content and one to process. SODA was originally developed by Colin Eden at the University of Bath.
Original languageEnglish
Title of host publicationRational analysis revisited
Subtitle of host publicationproceedings of a one-day event on problem structuring methods organised by the Operational Research Society and LASEORS
Editors Andreas J. Reinhold
Place of PublicationBirmingham
Publication statusPublished - 1995

Fingerprint

Group
strategic management
individuality
abstraction
PC
aggregation
subjectivity
creativity
water
planning
interview
management
Values
software

Keywords

  • strategic options development and analysis
  • SODA
  • operational research

Cite this

Eden, C. (1995). Strategic options development and analysis (SODA). In A. J. Reinhold (Ed.), Rational analysis revisited: proceedings of a one-day event on problem structuring methods organised by the Operational Research Society and LASEORS Birmingham.
Eden, Colin. / Strategic options development and analysis (SODA). Rational analysis revisited: proceedings of a one-day event on problem structuring methods organised by the Operational Research Society and LASEORS. editor / Andreas J. Reinhold. Birmingham, 1995.
@inproceedings{10fc8dc4de9e42918ed54985d30593f9,
title = "Strategic options development and analysis (SODA)",
abstract = "Strategic Options Development and Analysis (SODA) is a method for working on complex problems. It is an approach designed to help OR consultants help their clients with messy problems.SODA uses interview and cognitive mapping to capture individual views of an issue. Group maps constructed through the aggregation of individual cognitive maps are used to facilitate negotiation about value/goal systems, key strategic issues, and option portfolios. As well as problem content, attention is paid to the affective, political, and process dynamics in the group.SODA aims to provide a management team with a model as a device to aid negotiation, working with individuality and subjectivity as the basis for problem definition and creativity. It tends to generate increasingly rich models, rather than move towards abstraction or simplicity and sees strategic management in terms of changing thinking and action rather than planning.The method aims to develop high levels of ownership for a problem through the attention paid to problem definition and negotiation. It is aimed at groups of four to ten participants.The process uses two personal computers, special software (COPE, see below), one (preferably two) large monitors, blank wall space, large sheets of paper, and water based pens. It is managed by two facilitators - one who attends primarily to content and one to process. SODA was originally developed by Colin Eden at the University of Bath.",
keywords = "strategic options development and analysis , SODA, operational research",
author = "Colin Eden",
year = "1995",
language = "English",
isbn = "090344013X",
editor = "Reinhold, { Andreas J.}",
booktitle = "Rational analysis revisited",

}

Eden, C 1995, Strategic options development and analysis (SODA). in AJ Reinhold (ed.), Rational analysis revisited: proceedings of a one-day event on problem structuring methods organised by the Operational Research Society and LASEORS. Birmingham.

Strategic options development and analysis (SODA). / Eden, Colin.

Rational analysis revisited: proceedings of a one-day event on problem structuring methods organised by the Operational Research Society and LASEORS. ed. / Andreas J. Reinhold. Birmingham, 1995.

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

TY - GEN

T1 - Strategic options development and analysis (SODA)

AU - Eden, Colin

PY - 1995

Y1 - 1995

N2 - Strategic Options Development and Analysis (SODA) is a method for working on complex problems. It is an approach designed to help OR consultants help their clients with messy problems.SODA uses interview and cognitive mapping to capture individual views of an issue. Group maps constructed through the aggregation of individual cognitive maps are used to facilitate negotiation about value/goal systems, key strategic issues, and option portfolios. As well as problem content, attention is paid to the affective, political, and process dynamics in the group.SODA aims to provide a management team with a model as a device to aid negotiation, working with individuality and subjectivity as the basis for problem definition and creativity. It tends to generate increasingly rich models, rather than move towards abstraction or simplicity and sees strategic management in terms of changing thinking and action rather than planning.The method aims to develop high levels of ownership for a problem through the attention paid to problem definition and negotiation. It is aimed at groups of four to ten participants.The process uses two personal computers, special software (COPE, see below), one (preferably two) large monitors, blank wall space, large sheets of paper, and water based pens. It is managed by two facilitators - one who attends primarily to content and one to process. SODA was originally developed by Colin Eden at the University of Bath.

AB - Strategic Options Development and Analysis (SODA) is a method for working on complex problems. It is an approach designed to help OR consultants help their clients with messy problems.SODA uses interview and cognitive mapping to capture individual views of an issue. Group maps constructed through the aggregation of individual cognitive maps are used to facilitate negotiation about value/goal systems, key strategic issues, and option portfolios. As well as problem content, attention is paid to the affective, political, and process dynamics in the group.SODA aims to provide a management team with a model as a device to aid negotiation, working with individuality and subjectivity as the basis for problem definition and creativity. It tends to generate increasingly rich models, rather than move towards abstraction or simplicity and sees strategic management in terms of changing thinking and action rather than planning.The method aims to develop high levels of ownership for a problem through the attention paid to problem definition and negotiation. It is aimed at groups of four to ten participants.The process uses two personal computers, special software (COPE, see below), one (preferably two) large monitors, blank wall space, large sheets of paper, and water based pens. It is managed by two facilitators - one who attends primarily to content and one to process. SODA was originally developed by Colin Eden at the University of Bath.

KW - strategic options development and analysis

KW - SODA

KW - operational research

M3 - Conference contribution book

SN - 090344013X

BT - Rational analysis revisited

A2 - Reinhold, Andreas J.

CY - Birmingham

ER -

Eden C. Strategic options development and analysis (SODA). In Reinhold AJ, editor, Rational analysis revisited: proceedings of a one-day event on problem structuring methods organised by the Operational Research Society and LASEORS. Birmingham. 1995