Strategic management in the international hospitality and tourism industry: content and process

J.S. Taylor, Fevzi Okumus

    Research output: Book/ReportBook

    Abstract

    Strategic Management in the International Hospitality Industry: Content and Process, is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualising strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organisations. This title features cutting edge approach: applies advance and recent strategic management views into tourism and hospitality field. It offers critical treatment: provides critical discussions about whether and how strategic models/theories can be applied into the hospitality and tourism field. It is sensitive to specific contexts: as the tourism and hospitality industry has become one of the largest industries worldwide, discusses how strategic management concepts can be applied in different cultures and profit and non-profit tourism organizations. With supporting case studies related to the strategy content, context and process, from international industries such as, Radisson, McDonalds, Carnival Cruiselines and Disney, this text consist of five main sections: introduction, strategy content, strategy context, strategy process and cases.
    LanguageEnglish
    Place of PublicationOxford, United Kingdom
    Number of pages333
    Publication statusPublished - 7 May 2007

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    strategic management
    Tourism
    industry
    profit
    carnival
    model theory
    non-profit-organization
    textbook

    Keywords

    • strategic management
    • international hospitality
    • tourism
    • tourism industry

    Cite this

    Taylor, J.S. ; Okumus, Fevzi. / Strategic management in the international hospitality and tourism industry: content and process. Oxford, United Kingdom, 2007. 333 p.
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    Strategic management in the international hospitality and tourism industry: content and process. / Taylor, J.S.; Okumus, Fevzi.

    Oxford, United Kingdom, 2007. 333 p.

    Research output: Book/ReportBook

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