Abstract
Examines the influence of culinary practices on consumer behaviour and product branding.
| Original language | English |
|---|---|
| Pages (from-to) | 623-634 |
| Number of pages | 11 |
| Journal | Advances in Consumer Research |
| Volume | 7 |
| Publication status | Published - 2006 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 12 Responsible Consumption and Production
Keywords
- cooking
- marketing
- branding
- consumers
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