Stimulating creativity: the key to developing novel ideas

Tobias Pret; Eleanor Shaw; Sara Carter

Stimulating creativity: the key to developing novel ideas

Tobias Pret, Eleanor Shaw, Sara Carter

Hunter Centre For Entrepreneurship

Research output: Contribution to conference › Paper › peer-review

Abstract

This paper explores how and why entrepreneurs employ their creativity to develop ideas. Specifically, we investigate facilitators and inhibitors of creativity and explore strategies that creative entrepreneurs pursue during the ideation process.

Original language	English
Number of pages	18
Publication status	Published - 11 Nov 2015
Event	38th Institute for Small Business and Entrepreneurship Conference 2015 - Glasgow, United Kingdom Duration: 11 Nov 2015 → 11 Nov 2015

Conference

Conference	38th Institute for Small Business and Entrepreneurship Conference 2015
Country/Territory	United Kingdom
Period	11/11/15 → 11/11/15

Keywords

creativity
ideation
creative entrepreneurs
strategy

Cite this

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title = "Stimulating creativity: the key to developing novel ideas",

abstract = "This paper explores how and why entrepreneurs employ their creativity to develop ideas. Specifically, we investigate facilitators and inhibitors of creativity and explore strategies that creative entrepreneurs pursue during the ideation process.",

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author = "Tobias Pret and Eleanor Shaw and Sara Carter",

year = "2015",

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day = "11",

language = "English",

note = "38th Institute for Small Business and Entrepreneurship Conference 2015 ; Conference date: 11-11-2015 Through 11-11-2015",

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TY - CONF

T1 - Stimulating creativity

T2 - 38th Institute for Small Business and Entrepreneurship Conference 2015

AU - Pret, Tobias

AU - Shaw, Eleanor

AU - Carter, Sara

PY - 2015/11/11

Y1 - 2015/11/11

N2 - This paper explores how and why entrepreneurs employ their creativity to develop ideas. Specifically, we investigate facilitators and inhibitors of creativity and explore strategies that creative entrepreneurs pursue during the ideation process.

AB - This paper explores how and why entrepreneurs employ their creativity to develop ideas. Specifically, we investigate facilitators and inhibitors of creativity and explore strategies that creative entrepreneurs pursue during the ideation process.

KW - creativity

KW - ideation

KW - creative entrepreneurs

KW - strategy

UR - http://www.isbe.org.uk/isbe2015

M3 - Paper

Y2 - 11 November 2015 through 11 November 2015

ER -

Stimulating creativity: the key to developing novel ideas

Abstract

Conference

Keywords

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Cite this