Stimulating creativity: the key to developing novel ideas

Tobias Pret, Eleanor Shaw, Sara Carter

Research output: Contribution to conferencePaper

Abstract

This paper explores how and why entrepreneurs employ their creativity to develop ideas. Specifically, we investigate facilitators and inhibitors of creativity and explore strategies that creative entrepreneurs pursue during the ideation process.
Original languageEnglish
Number of pages18
Publication statusPublished - 11 Nov 2015
Event38th Institute for Small Business and Entrepreneurship Conference 2015 - Glasgow, United Kingdom
Duration: 11 Nov 201511 Nov 2015

Conference

Conference38th Institute for Small Business and Entrepreneurship Conference 2015
CountryUnited Kingdom
Period11/11/1511/11/15

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Keywords

  • creativity
  • ideation
  • creative entrepreneurs
  • strategy

Cite this

Pret, T., Shaw, E., & Carter, S. (2015). Stimulating creativity: the key to developing novel ideas. Paper presented at 38th Institute for Small Business and Entrepreneurship Conference 2015, United Kingdom.