This paper explores how and why entrepreneurs employ their creativity to develop ideas. Specifically, we investigate facilitators and inhibitors of creativity and explore strategies that creative entrepreneurs pursue during the ideation process.
|Number of pages||18|
|Publication status||Published - 11 Nov 2015|
|Event||38th Institute for Small Business and Entrepreneurship Conference 2015 - Glasgow, United Kingdom|
Duration: 11 Nov 2015 → 11 Nov 2015
|Conference||38th Institute for Small Business and Entrepreneurship Conference 2015|
|Period||11/11/15 → 11/11/15|
- creative entrepreneurs
Pret, T., Shaw, E., & Carter, S. (2015). Stimulating creativity: the key to developing novel ideas. Paper presented at 38th Institute for Small Business and Entrepreneurship Conference 2015, United Kingdom.