Steam Powered Marketing

Research output: Contribution to conference › Paper › peer-review

Abstract

Paper presented at the Academy of Marketing conference.

Original language	English
Publication status	Published - 2010
Event	AM2010 Doctoral Colloquium - Coventry, United Kingdom Duration: 5 Jul 2010 → 6 Jul 2010 https://www.academyofmarketing.org/conference_2010/doctoral-colloquium

Conference	AM2010 Doctoral Colloquium
Country/Territory	United Kingdom
City	Coventry
Period	5/07/10 → 6/07/10
Internet address	https://www.academyofmarketing.org/conference_2010/doctoral-colloquium

@conference{e43aa9f707724680834f6de75eec3bba,

title = "Steam Powered Marketing",

abstract = "Paper presented at the Academy of Marketing conference.",

keywords = "marketing",

author = "M.J. Harker",

year = "2010",

language = "English",

note = "AM2010 Doctoral Colloquium ; Conference date: 05-07-2010 Through 06-07-2010",

url = "https://www.academyofmarketing.org/conference_2010/doctoral-colloquium",

}