Stakeholders and accountability in a traditional indigenous market: the case of pasar in Indonesia

Denny Andriana, Julia Smith, Gavin Reid

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Traditional indigenous markets, known as pasar in Indonesia, have a specific role in promoting national economic and social sustainability. However, their decline in numbers has sharpened policy on preserving their existence. Previous work on pasar has neglected their hybrid characteristics. Therefore, this research aims to contribute to the extant literature by developing the analysis of pasar as hybrid organizations, offering both theoretical development, and new empirical evidence, with implications for public policy. It explores how managers perceive their pasar, with two objectives: first, exploring how they characterize their stakeholders; and second, how the practice of accountability functions in pasar. The case study approach of this paper employs the mixed-method, using an exploratory sequential design. The qualitative data include textual evidence on laws and regulations relevant to pasar, and recorded evidence from interviews with pasar managers and their stakeholders. The quantitative evidence of this paper uses data from 205 respondents. Our findings are as follows. (i) The Governor, and related governmental units, are definitive stakeholders of pasar, possessing all key stakeholder attributes of power, legitimacy and urgency to claims. (ii) Merchants are identified as dominant stakeholders too, as they ‘own’ both power and legitimacy. (iii) While customers are also grouped as stakeholders, they are classed as ‘dormant’ as they only have power. (iv) Pasar managers successfully meet vertical accountability criteria yet fail to balance successfully the relative satisfaction of merchants versus customers. Extensions of the research are suggested, involving broader stakeholder analysis and developing integrated policy to bolster accountability.
Original languageEnglish
Number of pages31
Publication statusPublished - 10 Apr 2019
EventBritish Accounting & Finance Association (BAFA): Annual Conference - Birmingham University, Birmingham, United Kingdom
Duration: 8 Apr 201910 Apr 2019


ConferenceBritish Accounting & Finance Association (BAFA)
Abbreviated titleBAFA 2019
Country/TerritoryUnited Kingdom
Internet address


  • traditional indigenous markets
  • Indonesia
  • accountability
  • stakeholders


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  • How to Rejuvenate Traditional Markets

    Andriana, D., Smith, J. A. & Reid, G. C., 26 Aug 2022, Durham, NC, 7 p.

    Research output: Working paperWorking Paper/Preprint

    Open Access
    12 Downloads (Pure)

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