Spaces of hope, enlivenment and entanglement: explorations in the spatial logic of celebrity culinary brands

Paul Hewer, Douglas Brownlie

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationNew Directions in Consumer Research Volume IV
Subtitle of host publicationSpaces
EditorsPaul Hewer, Kathy Hamilton, Aliakbar Jafari
Place of PublicationLondon
PublisherSAGE Publications Ltd
Pages347-362
Number of pages16
ISBN (Print)9781473911536
Publication statusPublished - 7 Oct 2015

Publication series

NameSAGE Library in Marketing
PublisherSage

Keywords

  • spatial logic
  • marketing celebrity
  • celebrity culinary brands

Cite this

Hewer, P., & Brownlie, D. (2015). Spaces of hope, enlivenment and entanglement: explorations in the spatial logic of celebrity culinary brands. In P. Hewer, K. Hamilton, & A. Jafari (Eds.), New Directions in Consumer Research Volume IV: Spaces (pp. 347-362). (SAGE Library in Marketing). London: SAGE Publications Ltd.