Spaces of hope, enlivenment and entanglement: explorations in the spatial logic of celebrity culinary brands

Paul Hewer, Douglas Brownlie

Research output: Contribution to journalArticle

7 Citations (Scopus)

Abstract

This article explores the production of the ‘Nigella’ celebrity brand through forms of gendered talk performed by means of online community forums. The complexity and appeal of celebrity culinary brands forces us to turn to particular contexts to explore the passions, concerns and enthusiasms that they elicit and excite. As a context for the exploration of such hyper-mediated brands it is useful to explore the social interactions and associations harboured and sheltered within the collective canopy of the forum, in our case the Food Forum of Nigella.com. The emotional fabric of celebrity culinary brands has much to do with the fact that they are created and sustained through a range of multimedia platforms. One such critical stage is that of the online forum, which we explore as a site wherein feminine identities are performed and reimagined; where notions of ‘doing gender’ within culinary landscapes are worked and reworked through networks of affiliation and shared sentiment.
LanguageEnglish
Pages46-63
Number of pages18
JournalJournal of Consumer Culture
Volume13
Issue number1
DOIs
Publication statusPublished - Mar 2013

Fingerprint

Nigella
Hope
VIP
logic
Multimedia
Interpersonal Relations
social association
doing gender
internet community
Food
multimedia
appeal
food
interaction
Celebrity
Entanglement
Logic

Keywords

  • celebrity practices
  • consumption spaces
  • culinary brands
  • identity work

Cite this

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Spaces of hope, enlivenment and entanglement : explorations in the spatial logic of celebrity culinary brands. / Hewer, Paul; Brownlie, Douglas.

In: Journal of Consumer Culture, Vol. 13, No. 1, 03.2013, p. 46-63.

Research output: Contribution to journalArticle

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