Solution orientation: theoretical frameworks, practical applications and challenges

B. Caemmerer

Research output: Contribution to conference › Paper

This paper examines solution orientation.

Original language	English
Publication status	Published - 2010
Event	Academy of Marketing Science - Portland, OR, United States Duration: 26 May 2010 → 29 May 2010

Conference	Academy of Marketing Science
Country	United States
City	Portland, OR
Period	26/05/10 → 29/05/10

Cite this

Caemmerer, B. (2010). Solution orientation: theoretical frameworks, practical applications and challenges. Paper presented at Academy of Marketing Science, Portland, OR, United States.

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