Solution orientation: theoretical frameworks, practical applications and challenges

B. Caemmerer

Research output: Contribution to conference › Paper › peer-review

Abstract

This paper examines solution orientation.

Original language	English
Publication status	Published - 2010
Event	Academy of Marketing Science - Portland, OR, United States Duration: 26 May 2010 → 29 May 2010

Conference	Academy of Marketing Science
Country	United States
City	Portland, OR
Period	26/05/10 → 29/05/10

@conference{0bcb277a150d44d29c5f9225720c6478,

title = "Solution orientation: theoretical frameworks, practical applications and challenges",

abstract = "This paper examines solution orientation.",

keywords = "solution orientation, theoretical frameworks, practical applications, challenges",

author = "B. Caemmerer",

year = "2010",

language = "English",

note = "Academy of Marketing Science ; Conference date: 26-05-2010 Through 29-05-2010",

}

TY - CONF

T1 - Solution orientation: theoretical frameworks, practical applications and challenges

AU - Caemmerer, B.

PY - 2010

Y1 - 2010

N2 - This paper examines solution orientation.

AB - This paper examines solution orientation.

KW - solution orientation

KW - theoretical frameworks

KW - practical applications

KW - challenges

M3 - Paper

T2 - Academy of Marketing Science

Y2 - 26 May 2010 through 29 May 2010

ER -