Solution orientation: theoretical frameworks, practical applications and challenges

B. Caemmerer

Research output: Contribution to conferencePaper

Abstract

This paper examines solution orientation.
Original languageEnglish
Publication statusPublished - 2010
EventAcademy of Marketing Science - Portland, OR, United States
Duration: 26 May 201029 May 2010

Conference

ConferenceAcademy of Marketing Science
CountryUnited States
CityPortland, OR
Period26/05/1029/05/10

Keywords

  • solution orientation
  • theoretical frameworks
  • practical applications
  • challenges

Cite this

Caemmerer, B. (2010). Solution orientation: theoretical frameworks, practical applications and challenges. Paper presented at Academy of Marketing Science, Portland, OR, United States.