Abstract
This paper examines solution orientation.
Original language | English |
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Publication status | Published - 2010 |
Event | Academy of Marketing Science - Portland, OR, United States Duration: 26 May 2010 → 29 May 2010 |
Conference
Conference | Academy of Marketing Science |
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Country/Territory | United States |
City | Portland, OR |
Period | 26/05/10 → 29/05/10 |
Keywords
- solution orientation
- theoretical frameworks
- practical applications
- challenges