SODA in qualitative research: using cognitive mapping for analysing semi-structured interviews

Igor Pyrko; Viktor Dörfler

SODA in qualitative research: using cognitive mapping for analysing semi-structured interviews

Management Science

Research output: Contribution to conference › Paper › peer-review

Abstract

We present the journey of one of the authors throughout his learning of SODA-style cognitive mapping for analysing semi-structured interviews. Our aim is to share the 'lessons learned' with the academic community interested in finding a suitable tool for formalised analysis of rich qualitative data. The technical side of cognitive mapping is emphasised focusing on the analytical capabilities of this approach rather than simply on drawing the initial cognitive maps. The purpose of the project is twofold: on the one hand we want to make this research method more accessible to those who may need it; on the other hand we want to put an end on some popular misconceptions about cognitive mapping being a simple (less often simplistic) but not very effective tool. We support our argument by drawing from the relevant literature and from the maps coming from empirical research conducted in the context of the NHS Scotland.

Original language	English
Number of pages	21
Publication status	Published - 11 Sept 2014
Event	British Academy of Management Conference 2014 - Belfast Waterfront, Belfast, United Kingdom Duration: 9 Sept 2014 → 11 Sept 2014 http://www.bam.ac.uk/civicrm/event/info?id=1971

Conference

Conference	British Academy of Management Conference 2014
Abbreviated title	BAM2014
Country/Territory	United Kingdom
City	Belfast
Period	9/09/14 → 11/09/14
Other	The role of the business school in supporting economic and social development
Internet address	http://www.bam.ac.uk/civicrm/event/info?id=1971

Keywords

concept mapping
cognitive mapping
SODA

Cite this

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abstract = "We present the journey of one of the authors throughout his learning of SODA-style cognitive mapping for analysing semi-structured interviews. Our aim is to share the 'lessons learned' with the academic community interested in finding a suitable tool for formalised analysis of rich qualitative data. The technical side of cognitive mapping is emphasised focusing on the analytical capabilities of this approach rather than simply on drawing the initial cognitive maps. The purpose of the project is twofold: on the one hand we want to make this research method more accessible to those who may need it; on the other hand we want to put an end on some popular misconceptions about cognitive mapping being a simple (less often simplistic) but not very effective tool. We support our argument by drawing from the relevant literature and from the maps coming from empirical research conducted in the context of the NHS Scotland.",

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AU - Dörfler, Viktor

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ER -

SODA in qualitative research: using cognitive mapping for analysing semi-structured interviews

Abstract

Conference

Keywords

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