SODA in qualitative research: using cognitive mapping for analysing semi-structured interviews

Igor Pyrko, Viktor Dörfler

Research output: Contribution to conferencePaper

Abstract

We present the journey of one of the authors throughout his learning of SODA-style cognitive mapping for analysing semi-structured interviews. Our aim is to share the ‘lessons learned’ with the academic community interested in finding a suitable tool for formalised analysis of rich qualitative data. The technical side of cognitive mapping is emphasised focusing on the analytical capabilities of this approach rather than simply on drawing the initial cognitive maps. The purpose of the project is twofold: on the one hand we want to make this research method more accessible to those who may need it; on the other hand we want to put an end on some popular misconceptions about cognitive mapping being a simple (less often simplistic) but not very effective tool. We support our argument by drawing from the relevant literature and from the maps coming from empirical research conducted in the context of the NHS Scotland.
Original languageEnglish
Number of pages21
Publication statusPublished - 11 Sep 2014
EventBritish Academy of Management Conference 2014 - Belfast Waterfront, Belfast, United Kingdom
Duration: 9 Sep 201411 Sep 2014
http://www.bam.ac.uk/civicrm/event/info?id=1971

Conference

ConferenceBritish Academy of Management Conference 2014
Abbreviated titleBAM2014
CountryUnited Kingdom
CityBelfast
Period9/09/1411/09/14
OtherThe role of the business school in supporting economic and social development
Internet address

Keywords

  • concept mapping
  • cognitive mapping
  • SODA

Research Output

Thinking together: making communities of practice work

Pyrko, I., Dörfler, V. & Eden, C., 16 Sep 2015, In : Academy of Management Proceedings. 2015, 1, 6 p., 13047.

Research output: Contribution to journalArticle

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    Pyrko, I., & Dörfler, V. (2014). SODA in qualitative research: using cognitive mapping for analysing semi-structured interviews. Paper presented at British Academy of Management Conference 2014, Belfast, United Kingdom.