Abstract
This study demonstrates that cultural consumers derive high levels of satisfaction from socializing in the museum and extends the social context to the world beyond the museum walls. It also emphasizes the societal dimension of museums as socio-cultural institutions that foster social bonds among different members of contemporary society.
Original language | English |
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Pages (from-to) | 459-460 |
Number of pages | 2 |
Journal | Advances in Consumer Research |
Volume | 39 |
Issue number | 1 |
Publication status | Published - 2011 |
Keywords
- cultural consumers
- socializing
- museum