Abstract
This study investigates the followers’ perspective of social media influencers as ‘human brands’, via an analysis of follower-generated hashtags on Instagram. Instagram is the fastest-growing social media platform (Djafarova & Rushworth, 2017) having a higher user engagement (Casaló et al., 2018), making it a promising platform for social media influencers.
Original language | English |
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Number of pages | 3 |
Publication status | Published - 5 Jul 2022 |
Event | Academy of Marketing Conference: The Fabric of Life - University of Huddersfield, Huddersfield, United Kingdom Duration: 5 Jul 2022 → 7 Jul 2022 |
Conference
Conference | Academy of Marketing Conference |
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Country/Territory | United Kingdom |
City | Huddersfield |
Period | 5/07/22 → 7/07/22 |
Keywords
- social media influencers
- human brand