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Social identity perspective on brand loyalty
Hongwei He, Yan Li, Lloyd Harris
Marketing
Research output
:
Contribution to journal
›
Article
›
peer-review
226
Citations (Scopus)
Overview
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Business & Economics
Social Identity
100%
Brand Loyalty
93%
Brand Identification
68%
Brand Identity
60%
Social Identification
17%
Mediation Effect
14%
Perceived Value
12%
Indirect Effects
11%
Direct Effect
10%
Psychological
9%
Empirical Results
8%