Smokers talking to smokers about quitting: online consumer reviews of cessation products

Petya Eckler, Julie Andsager, Erin O'Gara

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - May 2012
EventInternational Communication Association Annual Conference 2012 - Phoenix, AZ, United States
Duration: 24 May 201228 May 2012

Conference

ConferenceInternational Communication Association Annual Conference 2012
CountryUnited States
CityPhoenix, AZ
Period24/05/1228/05/12

Keywords

  • smokers
  • smoking cessation products
  • consumer reviews

Cite this

Eckler, P., Andsager, J., & O'Gara, E. (2012). Smokers talking to smokers about quitting: online consumer reviews of cessation products. Paper presented at International Communication Association Annual Conference 2012, Phoenix, AZ, United States.