Small tourism business and e-commerce: victorian tourism online

Brian King, Alison J. Morrison

    Research output: Contribution to journalArticle

    Abstract

    The success of many destination marketing initiatives is dependent upon the effective engagement of a significant proportion of small tourism businesses. This represents a significant challenge for public sector agencies charged with the development and implementation of such initiatives, many of which have deliberately integrated e-commerce components in response to the re-engineering of tourism market places and supply chains. Drawing on associated literature and empirical research presented in the form of a case study, this paper makes a contribution towards understanding and knowledge pertaining to small tourism businesses, their engagement in e-commerce practices and consequential interaction with destination marketing organizations.
    Original languageEnglish
    Pages (from-to)104-115
    Number of pages11
    JournalTourism and Hospitality Research
    Volume4
    Issue number2
    Publication statusPublished - Dec 2002

    Keywords

    • marketing
    • small businesses
    • hospitality
    • research
    • e-commerce
    • tourism

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