Simple word of mouth or complex resource orchestration for overcoming liabilities of outsidership

Stoyan Stoyanov, Richard Woodward, Veselina Stoyanova

Research output: Contribution to journalArticlepeer-review

11 Citations (Scopus)
774 Downloads (Pure)


Drawing on the resource orchestration literature, we explore the processes by which transnational entrepreneurs offset the liabilities of outsidership they face in their host country. We show how these entrepreneurs’ outsidership with respect to domestic business networks of the host country is compensated by their involvement in diaspora networks. Our second contribution lies in an extension of the resource orchestration framework, as we show that sequencing of resource orchestration processes is important for the implementation of the entrepreneurs’ strategy for using their embeddedness within the diaspora network for enhancing their competitiveness, and can lead to lead to groupings of activities that differ from the groupings found in the original version of the framework.
Original languageEnglish
Pages (from-to)3151-3175
Number of pages25
JournalJournal of Management
Issue number8
Early online date11 Aug 2016
Publication statusPublished - 1 Nov 2018


  • liabilities of outsidership
  • resource orchestration
  • transnational entrepreneurs
  • entrepreneurs
  • domestic business networs
  • diaspora networks
  • embeddedness
  • competitiveness


Dive into the research topics of 'Simple word of mouth or complex resource orchestration for overcoming liabilities of outsidership'. Together they form a unique fingerprint.

Cite this