Simple word of mouth or complex resource orchestration for overcoming liabilities of foreignness

Stoyan Petrov Stoyanov, Richard Woodward

Research output: Contribution to conferenceProceeding

Abstract

The context of transnational entrepreneurs (TEs) in Diaspora communities provides a unique opportunity to explore the process by which business actors form strategies for overcoming the liabilities of foreignness (LOF). We employ an approach based on the resource orchestration process described by Sirmon, Hitt, Ireland and Gilbert (2011) in order to answer the question how participation in Diaspora networks helps TEs diminish the LOF. Based on our analysis of an extensive set of interviews with twelve Bulgarian entrepreneurs based in London, we conclude that the resource orchestration framework, when modified to include a time dimension, helps us to explain their strategies. We find that TEs typically undergo a sequence of processes in which they leverage their Diaspora networks in order to access, acquire, and adapt knowledge and capabilities that allow them to embed themselves in the local environment and thereby reduce the LOF they face.
LanguageEnglish
Publication statusPublished - 1 Aug 2014
EventAcademy of Management - Orlando, FA, United States
Duration: 9 Aug 201313 Aug 2013

Conference

ConferenceAcademy of Management
CountryUnited States
CityOrlando, FA
Period9/08/1313/08/13

Fingerprint

Word-of-mouth
Orchestration
Resources
Entrepreneurs
Liability of foreignness
Diaspora
Ireland
Leverage
Participation

Keywords

  • foreignness
  • knowledge
  • liabilities

Cite this

Stoyanov, S. P., & Woodward, R. (2014). Simple word of mouth or complex resource orchestration for overcoming liabilities of foreignness. Academy of Management, Orlando, FA, United States.
Stoyanov, Stoyan Petrov ; Woodward, Richard. / Simple word of mouth or complex resource orchestration for overcoming liabilities of foreignness. Academy of Management, Orlando, FA, United States.
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Stoyanov, SP & Woodward, R 2014, 'Simple word of mouth or complex resource orchestration for overcoming liabilities of foreignness' Academy of Management, Orlando, FA, United States, 9/08/13 - 13/08/13, .

Simple word of mouth or complex resource orchestration for overcoming liabilities of foreignness. / Stoyanov, Stoyan Petrov; Woodward, Richard.

2014. Academy of Management, Orlando, FA, United States.

Research output: Contribution to conferenceProceeding

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T1 - Simple word of mouth or complex resource orchestration for overcoming liabilities of foreignness

AU - Stoyanov, Stoyan Petrov

AU - Woodward, Richard

PY - 2014/8/1

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N2 - The context of transnational entrepreneurs (TEs) in Diaspora communities provides a unique opportunity to explore the process by which business actors form strategies for overcoming the liabilities of foreignness (LOF). We employ an approach based on the resource orchestration process described by Sirmon, Hitt, Ireland and Gilbert (2011) in order to answer the question how participation in Diaspora networks helps TEs diminish the LOF. Based on our analysis of an extensive set of interviews with twelve Bulgarian entrepreneurs based in London, we conclude that the resource orchestration framework, when modified to include a time dimension, helps us to explain their strategies. We find that TEs typically undergo a sequence of processes in which they leverage their Diaspora networks in order to access, acquire, and adapt knowledge and capabilities that allow them to embed themselves in the local environment and thereby reduce the LOF they face.

AB - The context of transnational entrepreneurs (TEs) in Diaspora communities provides a unique opportunity to explore the process by which business actors form strategies for overcoming the liabilities of foreignness (LOF). We employ an approach based on the resource orchestration process described by Sirmon, Hitt, Ireland and Gilbert (2011) in order to answer the question how participation in Diaspora networks helps TEs diminish the LOF. Based on our analysis of an extensive set of interviews with twelve Bulgarian entrepreneurs based in London, we conclude that the resource orchestration framework, when modified to include a time dimension, helps us to explain their strategies. We find that TEs typically undergo a sequence of processes in which they leverage their Diaspora networks in order to access, acquire, and adapt knowledge and capabilities that allow them to embed themselves in the local environment and thereby reduce the LOF they face.

KW - foreignness

KW - knowledge

KW - liabilities

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Stoyanov SP, Woodward R. Simple word of mouth or complex resource orchestration for overcoming liabilities of foreignness. 2014. Academy of Management, Orlando, FA, United States.