Should we be rethinking customer satisfaction measurement

Research output: Contribution to conferencePaper

Abstract

This paper asks whether we should we be rethinking customer satisfaction measurement
Original languageEnglish
Publication statusPublished - May 2001
Event30th EMAC Annual Conference - Bergen, Norway
Duration: 16 May 2001 → …

Conference

Conference30th EMAC Annual Conference
CountryNorway
CityBergen
Period16/05/01 → …

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Keywords

  • customer satisfaction
  • customer experience management
  • measurement

Cite this

Wilson, A. (2001). Should we be rethinking customer satisfaction measurement. Paper presented at 30th EMAC Annual Conference, Bergen, Norway.