Should we be rethinking customer satisfaction measurement

Research output: Contribution to conferencePaper

Abstract

This paper asks whether we should we be rethinking customer satisfaction measurement
LanguageEnglish
Publication statusPublished - May 2001
Event30th EMAC Annual Conference - Bergen, Norway
Duration: 16 May 2001 → …

Conference

Conference30th EMAC Annual Conference
CountryNorway
CityBergen
Period16/05/01 → …

Fingerprint

Customer satisfaction

Keywords

  • customer satisfaction
  • customer experience management
  • measurement

Cite this

Wilson, A. (2001). Should we be rethinking customer satisfaction measurement. Paper presented at 30th EMAC Annual Conference, Bergen, Norway.
Wilson, Alan. / Should we be rethinking customer satisfaction measurement. Paper presented at 30th EMAC Annual Conference, Bergen, Norway.
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Wilson, A 2001, 'Should we be rethinking customer satisfaction measurement' Paper presented at 30th EMAC Annual Conference, Bergen, Norway, 16/05/01, .

Should we be rethinking customer satisfaction measurement. / Wilson, Alan.

2001. Paper presented at 30th EMAC Annual Conference, Bergen, Norway.

Research output: Contribution to conferencePaper

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KW - customer experience management

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Wilson A. Should we be rethinking customer satisfaction measurement. 2001. Paper presented at 30th EMAC Annual Conference, Bergen, Norway.