Shopping styles of poor for fast moving consumer goods: an exploratory research

Arvind Kumar^*, Hamendra Kumar Dangi, Anupama Vohra

^*Corresponding author for this work

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 22 Dec 2013
Event	International Conference on Research in Marketing 2013 - IIT Delhi, Delhi, India Duration: 21 Dec 2013 → 22 Dec 2013

Conference	International Conference on Research in Marketing 2013
Abbreviated title	ICRM 2013
Country/Territory	India
City	Delhi
Period	21/12/13 → 22/12/13

Keywords

@conference{307c6b27749349739e005bc19316457f,

title = "Shopping styles of poor for fast moving consumer goods: an exploratory research",

keywords = "shopping, fast moving consumer goods, consumer behavior",

author = "Arvind Kumar and Dangi, {Hamendra Kumar} and Anupama Vohra",

year = "2013",

month = dec,

day = "22",

language = "English",

note = "International Conference on Research in Marketing 2013, ICRM 2013 ; Conference date: 21-12-2013 Through 22-12-2013",

}