Shopping in the digital world: examining customer engagement through augmented reality mobile applications

Graeme McLean, Alan Wilson

Research output: Contribution to journal › Article › peer-review

414 Citations (Scopus)

92 Downloads (Pure)

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- Last Name(descending)

Alan Wilson
- alan.wilsonstrath.acuk
- Energy
- Measurement, Digital and Enabling Technologies
- Marketing - Visiting Professor
Person: Visiting Professor