Abstract
This title uniquely focuses on the development of customer relationships through quality service. Reflecting the increasing importance of the service economy, Services Marketing is the only text that put the customer's experience of services at the centre of its approach.
Original language | English |
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Place of Publication | UK |
Number of pages | 580 |
Edition | 3rd European |
Publication status | Published - 1 Mar 2016 |
Keywords
- services marketing
- customer experience management
- service development