Μάρκετινγκ υπηρεσιών

Translated title of the contribution: Services marketing

Research output: Book/ReportBook

Abstract

A concrete and comprehensive effort that sheds light on the intangible world of services. It deals with an area of Greek economy is in sharp upsurge and presents the basic concepts of marketing services. Analyze differences in products and services. The plethora of examples from the tourism, catering, healthcare, insurance, banking, utilities, etc., make it unique in its kind.
Additional issues covered:
- Marketing industrial services
- Quality of service
- Contact with customers and system service.
's book suitable for:
-Students Universities & TEI
-Students HPC IEK
-executives.
Original languageOther
Number of pages413
Edition1st
Publication statusPublished - 2003

Fingerprint

Services marketing
Tourism
Service quality
Banking
Insurance
Greek economy
Intangibles
Customer service
Industrial services
Healthcare
Marketing
Quality of service

Keywords

  • services marketing
  • intangible services
  • customers
  • customer service
  • industrial marketing

Cite this

@book{a693ea4f3c80484dbf5273b8e95418b3,
title = "Μάρκετινγκ υπηρεσιών",
abstract = "A concrete and comprehensive effort that sheds light on the intangible world of services. It deals with an area of Greek economy is in sharp upsurge and presents the basic concepts of marketing services. Analyze differences in products and services. The plethora of examples from the tourism, catering, healthcare, insurance, banking, utilities, etc., make it unique in its kind. Additional issues covered: - Marketing industrial services - Quality of service - Contact with customers and system service. 's book suitable for: -Students Universities & TEI -Students HPC IEK -executives.",
keywords = "services marketing, intangible services, customers, customer service, industrial marketing",
author = "Spiros Gounaris",
year = "2003",
language = "Other",
isbn = "9608574994",
edition = "1st",

}

Μάρκετινγκ υπηρεσιών. / Gounaris, Spiros.

1st ed. 2003. 413 p.

Research output: Book/ReportBook

TY - BOOK

T1 - Μάρκετινγκ υπηρεσιών

AU - Gounaris, Spiros

PY - 2003

Y1 - 2003

N2 - A concrete and comprehensive effort that sheds light on the intangible world of services. It deals with an area of Greek economy is in sharp upsurge and presents the basic concepts of marketing services. Analyze differences in products and services. The plethora of examples from the tourism, catering, healthcare, insurance, banking, utilities, etc., make it unique in its kind. Additional issues covered: - Marketing industrial services - Quality of service - Contact with customers and system service. 's book suitable for: -Students Universities & TEI -Students HPC IEK -executives.

AB - A concrete and comprehensive effort that sheds light on the intangible world of services. It deals with an area of Greek economy is in sharp upsurge and presents the basic concepts of marketing services. Analyze differences in products and services. The plethora of examples from the tourism, catering, healthcare, insurance, banking, utilities, etc., make it unique in its kind. Additional issues covered: - Marketing industrial services - Quality of service - Contact with customers and system service. 's book suitable for: -Students Universities & TEI -Students HPC IEK -executives.

KW - services marketing

KW - intangible services

KW - customers

KW - customer service

KW - industrial marketing

M3 - Book

SN - 9608574994

BT - Μάρκετινγκ υπηρεσιών

ER -