Abstract
This paper looks at project servdrop and service elimination decision-making and the product life cycle model
Original language | English |
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Publication status | Published - 2005 |
Event | 12th Biannual Conference of World Marketing Association - Muenster, Germany Duration: 5 Jul 2005 → … |
Conference
Conference | 12th Biannual Conference of World Marketing Association |
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Country/Territory | Germany |
City | Muenster |
Period | 5/07/05 → … |
Keywords
- service elimination
- decision-making
- product life cycle model
- project servdrop