Service elimination decision-making and the product life cycle model: project servdrop

Spiros Gounaris, Paulina Papastathopoulou, George Avlonitis

Research output: Contribution to conferenceProceeding

Abstract

This paper looks at project servdrop and service elimination decision-making and the product life cycle model
Original languageEnglish
Publication statusPublished - 2005
Event12th Biannual Conference of World Marketing Association - Muenster, Germany
Duration: 5 Jul 2005 → …

Conference

Conference12th Biannual Conference of World Marketing Association
CountryGermany
CityMuenster
Period5/07/05 → …

Keywords

  • service elimination
  • decision-making
  • product life cycle model
  • project servdrop

Cite this

Gounaris, S., Papastathopoulou, P., & Avlonitis, G. (2005). Service elimination decision-making and the product life cycle model: project servdrop. 12th Biannual Conference of World Marketing Association, Muenster, Germany.