Service-dominant logic, loyalty and performance

Research output: Contribution to conferencePaper

Abstract

This paper discusses Service-dominant logic, loyalty and performance and was presented at the European Institute for Advanced Studies in Management Naples Forum on Service in 2009.
Original languageEnglish
Publication statusUnpublished - Jun 2009
EventEuropean Institute for Advanced Studies in Management (EIASM), 2009 Naples Forum on Service - Capri, Italy
Duration: 16 Jun 200919 Jun 2009

Conference

ConferenceEuropean Institute for Advanced Studies in Management (EIASM), 2009 Naples Forum on Service
CityCapri, Italy
Period16/06/0919/06/09

Keywords

  • service-dominant logic
  • loyalty
  • performance

Cite this

Alexander, M. (2009). Service-dominant logic, loyalty and performance. Paper presented at European Institute for Advanced Studies in Management (EIASM), 2009 Naples Forum on Service, Capri, Italy, .