Sensory marketing: research on the sensuality of products

I. Katsaridou

Research output: Contribution to journalBook/Film/Article review

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Abstract

In this book review, Illiana Katsaridou looks at "Sensory Marketing", a presentation of evidence on the importance, interpretations, effects, implications and limitations of sensory marketing. The book is split into sections, each addressing one of the five human senses plus a review of the future implications of sensory marketing. The authors affirm that the aim of the books is not to provide exhaustive research on the senses but to inspire the generation of a course for study. Overall, Katsaridou considers the most intriguing aspect of the book resides in the presentation of insights on the various functions of the senses, which even though they may be self-evident, may even so be overlooked.
Original languageEnglish
Pages (from-to)147-149
Number of pages3
JournalInternational Journal of Market Research
Volume54
Issue number1
Publication statusPublished - 2012

Keywords

  • sensory marketing
  • sensuality
  • products
  • book review

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