Language | English |
---|---|
Publication status | Unpublished - 6 May 2011 |
Event | 6th Workshop on Interpretive Consumer Research - Odense, Denmark Duration: 6 May 2011 → 7 May 2011 |
Conference
Conference | 6th Workshop on Interpretive Consumer Research |
---|---|
Country | Denmark |
City | Odense |
Period | 6/05/11 → 7/05/11 |
Keywords
- brand identity
- brand management
- automotive industry
Cite this
Das, S., & Hewer, P. (2011). Selling brand Bajaj: the pursuit of masculinity and identity consumption in modern India. Paper presented at 6th Workshop on Interpretive Consumer Research, Odense, Denmark.
@conference{2a23844eaab7464f9d2ff29e0be6ac25,
title = "Selling brand Bajaj: the pursuit of masculinity and identity consumption in modern India",
keywords = "brand identity, brand management, automotive industry",
author = "Sudipta Das and Paul Hewer",
year = "2011",
month = "5",
day = "6",
language = "English",
note = "6th Workshop on Interpretive Consumer Research ; Conference date: 06-05-2011 Through 07-05-2011",
}
Das, S & Hewer, P 2011, 'Selling brand Bajaj: the pursuit of masculinity and identity consumption in modern India' Paper presented at 6th Workshop on Interpretive Consumer Research, Odense, Denmark, 6/05/11 - 7/05/11, .
Selling brand Bajaj : the pursuit of masculinity and identity consumption in modern India. / Das, Sudipta; Hewer, Paul.
2011. Paper presented at 6th Workshop on Interpretive Consumer Research, Odense, Denmark.Research output: Contribution to conference › Paper
TY - CONF
T1 - Selling brand Bajaj
T2 - the pursuit of masculinity and identity consumption in modern India
AU - Das, Sudipta
AU - Hewer, Paul
PY - 2011/5/6
Y1 - 2011/5/6
KW - brand identity
KW - brand management
KW - automotive industry
UR - http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=769#2591
M3 - Paper
ER -
Das S, Hewer P. Selling brand Bajaj: the pursuit of masculinity and identity consumption in modern India. 2011. Paper presented at 6th Workshop on Interpretive Consumer Research, Odense, Denmark.