Selling brand Bajaj: the pursuit of masculinity and identity consumption in modern India

Original language	English
Publication status	Unpublished - 6 May 2011
Event	6th Workshop on Interpretive Consumer Research - Odense, Denmark Duration: 6 May 2011 → 7 May 2011

Conference

Conference	6th Workshop on Interpretive Consumer Research
Country	Denmark
City	Odense
Period	6/05/11 → 7/05/11

Keywords

• brand identity
• brand management
• automotive industry

Access to Document

• http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=769#2591

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Das, S., & Hewer, P. (2011). Selling brand Bajaj: the pursuit of masculinity and identity consumption in modern India. Paper presented at 6th Workshop on Interpretive Consumer Research, Odense, Denmark.

Das, Sudipta ; Hewer, Paul. / Selling brand Bajaj : the pursuit of masculinity and identity consumption in modern India. Paper presented at 6th Workshop on Interpretive Consumer Research, Odense, Denmark.

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title = "Selling brand Bajaj: the pursuit of masculinity and identity consumption in modern India",

keywords = "brand identity, brand management, automotive industry",

author = "Sudipta Das and Paul Hewer",

year = "2011",

month = may,

day = "6",

language = "English",

note = "6th Workshop on Interpretive Consumer Research ; Conference date: 06-05-2011 Through 07-05-2011",

}

Das, S & Hewer, P 2011, 'Selling brand Bajaj: the pursuit of masculinity and identity consumption in modern India', Paper presented at 6th Workshop on Interpretive Consumer Research, Odense, Denmark, 6/05/11 - 7/05/11.

Selling brand Bajaj : the pursuit of masculinity and identity consumption in modern India. / Das, Sudipta; Hewer, Paul.

2011. Paper presented at 6th Workshop on Interpretive Consumer Research, Odense, Denmark.

Research output: Contribution to conference › Paper

TY - CONF

T1 - Selling brand Bajaj

T2 - 6th Workshop on Interpretive Consumer Research

AU - Das, Sudipta

AU - Hewer, Paul

PY - 2011/5/6

Y1 - 2011/5/6

KW - brand identity

KW - brand management

KW - automotive industry

UR - http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=769#2591

M3 - Paper

Y2 - 6 May 2011 through 7 May 2011

ER -

Das S, Hewer P. Selling brand Bajaj: the pursuit of masculinity and identity consumption in modern India. 2011. Paper presented at 6th Workshop on Interpretive Consumer Research, Odense, Denmark.