Selling brand Bajaj: the pursuit of masculinity and identity consumption in modern India

Research output: Contribution to conference › Paper

Original language	English
Publication status	Unpublished - 6 May 2011
Event	6th Workshop on Interpretive Consumer Research - Odense, Denmark Duration: 6 May 2011 → 7 May 2011

Conference	6th Workshop on Interpretive Consumer Research
Country	Denmark
City	Odense
Period	6/05/11 → 7/05/11

Das, S., & Hewer, P. (2011). Selling brand Bajaj: the pursuit of masculinity and identity consumption in modern India. Paper presented at 6th Workshop on Interpretive Consumer Research, Odense, Denmark.

@conference{2a23844eaab7464f9d2ff29e0be6ac25,

title = "Selling brand Bajaj: the pursuit of masculinity and identity consumption in modern India",

keywords = "brand identity, brand management, automotive industry",

author = "Sudipta Das and Paul Hewer",

year = "2011",

month = "5",

day = "6",

language = "English",

note = "6th Workshop on Interpretive Consumer Research ; Conference date: 06-05-2011 Through 07-05-2011",

}