Selling brand Bajaj: the pursuit of masculinity and identity consumption in modern India

Sudipta Das, Paul Hewer

Research output: Contribution to conferencePaper

Conference

Conference6th Workshop on Interpretive Consumer Research
CountryDenmark
CityOdense
Period6/05/117/05/11

Keywords

  • brand identity
  • brand management
  • automotive industry

Cite this

Das, S., & Hewer, P. (2011). Selling brand Bajaj: the pursuit of masculinity and identity consumption in modern India. Paper presented at 6th Workshop on Interpretive Consumer Research, Odense, Denmark.
Das, Sudipta ; Hewer, Paul. / Selling brand Bajaj : the pursuit of masculinity and identity consumption in modern India. Paper presented at 6th Workshop on Interpretive Consumer Research, Odense, Denmark.
@conference{2a23844eaab7464f9d2ff29e0be6ac25,
title = "Selling brand Bajaj: the pursuit of masculinity and identity consumption in modern India",
keywords = "brand identity, brand management, automotive industry",
author = "Sudipta Das and Paul Hewer",
year = "2011",
month = "5",
day = "6",
language = "English",
note = "6th Workshop on Interpretive Consumer Research ; Conference date: 06-05-2011 Through 07-05-2011",

}

Das, S & Hewer, P 2011, 'Selling brand Bajaj: the pursuit of masculinity and identity consumption in modern India' Paper presented at 6th Workshop on Interpretive Consumer Research, Odense, Denmark, 6/05/11 - 7/05/11, .

Selling brand Bajaj : the pursuit of masculinity and identity consumption in modern India. / Das, Sudipta; Hewer, Paul.

2011. Paper presented at 6th Workshop on Interpretive Consumer Research, Odense, Denmark.

Research output: Contribution to conferencePaper

TY - CONF

T1 - Selling brand Bajaj

T2 - the pursuit of masculinity and identity consumption in modern India

AU - Das, Sudipta

AU - Hewer, Paul

PY - 2011/5/6

Y1 - 2011/5/6

KW - brand identity

KW - brand management

KW - automotive industry

UR - http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=769#2591

M3 - Paper

ER -

Das S, Hewer P. Selling brand Bajaj: the pursuit of masculinity and identity consumption in modern India. 2011. Paper presented at 6th Workshop on Interpretive Consumer Research, Odense, Denmark.