Searching business support websites… what about the experience?

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 7 Jul 2015
EventAcademy of Marketing Conference 2015: The Magic of Marketing - University of Limerick, Limerick, Ireland
Duration: 7 Jul 20159 Jul 2015

Conference

ConferenceAcademy of Marketing Conference 2015
CountryIreland
CityLimerick
Period7/07/159/07/15

Keywords

  • customer experience
  • information search
  • customer support

Cite this

McLean, G. (2015). Searching business support websites… what about the experience?. Paper presented at Academy of Marketing Conference 2015, Limerick, Ireland.