ScotRail and Adopt A Station: the indirect benefits of community involvement in public transport spaces

Research output: Contribution to journalArticle

Abstract

In recent years the customer role has evolved from a passive recipient of services to a proactive cocreator in the activities of an organisation Customers are increasingly viewed as a resource with firms increasing collaboration to increase benefits to both parties. Cocreation activity can offer improved predictability and quality in the exchange for the
firm and feelings of self-efficacy, enjoyment and psychological benefits for customers. Research exploring cocreation focuses mainly on direct relationships between a firm and it’s customers and the benefits accrued therein. Little attention has explored the extent to which collaborative activities might have an indirect effect on parties not directly involved in
the process. This paper is based on a doctoral study which measured how value cocreation within a public transport setting can offer both direct and indirect benefits to users.
LanguageEnglish
Pages18-20
Number of pages3
JournalScottish Transport Review
Volume54
Issue numberApril
Publication statusPublished - 30 Apr 2012

Fingerprint

Community involvement
Public transport
Co-creation
Enjoyment
Value co-creation
Resources
Psychological
Self-efficacy
Indirect effects
Predictability

Keywords

  • cocreation
  • transport services
  • ScotRail
  • value cocreation
  • public transport

Cite this

@article{32a591a9509a4d36a460bebd3f9e957e,
title = "ScotRail and Adopt A Station: the indirect benefits of community involvement in public transport spaces",
abstract = "In recent years the customer role has evolved from a passive recipient of services to a proactive cocreator in the activities of an organisation Customers are increasingly viewed as a resource with firms increasing collaboration to increase benefits to both parties. Cocreation activity can offer improved predictability and quality in the exchange for the firm and feelings of self-efficacy, enjoyment and psychological benefits for customers. Research exploring cocreation focuses mainly on direct relationships between a firm and it’s customers and the benefits accrued therein. Little attention has explored the extent to which collaborative activities might have an indirect effect on parties not directly involved in the process. This paper is based on a doctoral study which measured how value cocreation within a public transport setting can offer both direct and indirect benefits to users.",
keywords = "cocreation, transport services, ScotRail , value cocreation , public transport",
author = "Matthew Alexander",
year = "2012",
month = "4",
day = "30",
language = "English",
volume = "54",
pages = "18--20",
journal = "Scottish Transport Review",
number = "April",

}

ScotRail and Adopt A Station: the indirect benefits of community involvement in public transport spaces. / Alexander, Matthew.

In: Scottish Transport Review, Vol. 54, No. April, 30.04.2012, p. 18-20.

Research output: Contribution to journalArticle

TY - JOUR

T1 - ScotRail and Adopt A Station: the indirect benefits of community involvement in public transport spaces

AU - Alexander, Matthew

PY - 2012/4/30

Y1 - 2012/4/30

N2 - In recent years the customer role has evolved from a passive recipient of services to a proactive cocreator in the activities of an organisation Customers are increasingly viewed as a resource with firms increasing collaboration to increase benefits to both parties. Cocreation activity can offer improved predictability and quality in the exchange for the firm and feelings of self-efficacy, enjoyment and psychological benefits for customers. Research exploring cocreation focuses mainly on direct relationships between a firm and it’s customers and the benefits accrued therein. Little attention has explored the extent to which collaborative activities might have an indirect effect on parties not directly involved in the process. This paper is based on a doctoral study which measured how value cocreation within a public transport setting can offer both direct and indirect benefits to users.

AB - In recent years the customer role has evolved from a passive recipient of services to a proactive cocreator in the activities of an organisation Customers are increasingly viewed as a resource with firms increasing collaboration to increase benefits to both parties. Cocreation activity can offer improved predictability and quality in the exchange for the firm and feelings of self-efficacy, enjoyment and psychological benefits for customers. Research exploring cocreation focuses mainly on direct relationships between a firm and it’s customers and the benefits accrued therein. Little attention has explored the extent to which collaborative activities might have an indirect effect on parties not directly involved in the process. This paper is based on a doctoral study which measured how value cocreation within a public transport setting can offer both direct and indirect benefits to users.

KW - cocreation

KW - transport services

KW - ScotRail

KW - value cocreation

KW - public transport

UR - http://www.stsg.org/str/str54.pdf

M3 - Article

VL - 54

SP - 18

EP - 20

JO - Scottish Transport Review

T2 - Scottish Transport Review

JF - Scottish Transport Review

IS - April

ER -