Scenario thinking: practical approaches to the future

George Wright, George Cairns

    Research output: Book/ReportBook


    Scenarios are a widely used approach to aid strategic analysis. An innovative guide to new methods in scenario thinking, this book presents a detailed step-by-step account of the 'intuitive logics' method for developing and using scenarios within organizations. The authors detail a range of methodological innovations and show how to apply the most relevant technique to a particular situation. The approach is based on a mix of both high-level research and top-level consultancy experience. The book focuses on the demonstration and illustration of practical steps in scenario development processes.

    Scenario Thinking describes the logical bases of a range of scenario methods and provides detailed 'road maps' on how to implement them – together with practical examples of their application. The authors review the strengths and weaknesses of each method and detail the time and material resources that each method requires, providing a comprehensive overview of the most useful and successful methods at your organization's disposal.
    Original languageEnglish
    Place of PublicationNew York
    PublisherPalgrave Macmillan Ltd.
    Number of pages192
    ISBN (Print)9780230271562
    Publication statusPublished - 3 May 2011


    • scenario thinking
    • practical approaches
    • future
    • strategic analysis
    • intuitive logics
    • organizations
    • methodological innovations
    • consultancy experience
    • practical steps


    Dive into the research topics of 'Scenario thinking: practical approaches to the future'. Together they form a unique fingerprint.

    Cite this