Scenario planning at business unit level

Research output: Contribution to journalArticle

11 Citations (Scopus)

Abstract

The scenario planning literature is focused on corporate level interventions. There is a general consensus on the method, but there is little debate about the stages involved in building and using the scenarios. This article presents a case study of a scenario planning intervention, which was conducted at a business unit of the British division of one of the largest beauty and cosmetic products multinationals. The method adopted in this case study has some fundamental differences to the existing models used at corporate level. This research is based on the principles of autoethnography, since its purpose is to present self-critical reflections, enhanced by reflective and reflexive conversations on a scenario planning method used at business unit level. The critical reflections concern a series of critical incidents which distinguish this method from existing intuitive logic scenario planning models which are used at corporate level planning. Ultimately this article contributes to the scenario planning method literature by providing insights into its practice at business unit level.
LanguageEnglish
Pages17-27
Number of pages11
JournalFutures
Volume47
DOIs
Publication statusPublished - Mar 2013

Fingerprint

scenario
planning method
planning
planning methods
planning model
cosmetics
beauty
Scenario planning
incident
conversation
method
Critical reflection
literature
product

Keywords

  • scenario planning
  • business
  • corporate strategy
  • modeling
  • planning system
  • strategic approach

Cite this

@article{ed58c8583417456083643847fa73b26b,
title = "Scenario planning at business unit level",
abstract = "The scenario planning literature is focused on corporate level interventions. There is a general consensus on the method, but there is little debate about the stages involved in building and using the scenarios. This article presents a case study of a scenario planning intervention, which was conducted at a business unit of the British division of one of the largest beauty and cosmetic products multinationals. The method adopted in this case study has some fundamental differences to the existing models used at corporate level. This research is based on the principles of autoethnography, since its purpose is to present self-critical reflections, enhanced by reflective and reflexive conversations on a scenario planning method used at business unit level. The critical reflections concern a series of critical incidents which distinguish this method from existing intuitive logic scenario planning models which are used at corporate level planning. Ultimately this article contributes to the scenario planning method literature by providing insights into its practice at business unit level.",
keywords = "scenario planning, business, corporate strategy, modeling, planning system, strategic approach",
author = "Efstathios Tapinos",
year = "2013",
month = "3",
doi = "10.1016/j.futures.2012.11.009",
language = "English",
volume = "47",
pages = "17--27",
journal = "Futures",
issn = "0016-3287",

}

Scenario planning at business unit level. / Tapinos, Efstathios.

In: Futures, Vol. 47, 03.2013, p. 17-27.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Scenario planning at business unit level

AU - Tapinos, Efstathios

PY - 2013/3

Y1 - 2013/3

N2 - The scenario planning literature is focused on corporate level interventions. There is a general consensus on the method, but there is little debate about the stages involved in building and using the scenarios. This article presents a case study of a scenario planning intervention, which was conducted at a business unit of the British division of one of the largest beauty and cosmetic products multinationals. The method adopted in this case study has some fundamental differences to the existing models used at corporate level. This research is based on the principles of autoethnography, since its purpose is to present self-critical reflections, enhanced by reflective and reflexive conversations on a scenario planning method used at business unit level. The critical reflections concern a series of critical incidents which distinguish this method from existing intuitive logic scenario planning models which are used at corporate level planning. Ultimately this article contributes to the scenario planning method literature by providing insights into its practice at business unit level.

AB - The scenario planning literature is focused on corporate level interventions. There is a general consensus on the method, but there is little debate about the stages involved in building and using the scenarios. This article presents a case study of a scenario planning intervention, which was conducted at a business unit of the British division of one of the largest beauty and cosmetic products multinationals. The method adopted in this case study has some fundamental differences to the existing models used at corporate level. This research is based on the principles of autoethnography, since its purpose is to present self-critical reflections, enhanced by reflective and reflexive conversations on a scenario planning method used at business unit level. The critical reflections concern a series of critical incidents which distinguish this method from existing intuitive logic scenario planning models which are used at corporate level planning. Ultimately this article contributes to the scenario planning method literature by providing insights into its practice at business unit level.

KW - scenario planning

KW - business

KW - corporate strategy

KW - modeling

KW - planning system

KW - strategic approach

UR - http://www.scopus.com/inward/record.url?scp=84871815021&partnerID=8YFLogxK

U2 - 10.1016/j.futures.2012.11.009

DO - 10.1016/j.futures.2012.11.009

M3 - Article

VL - 47

SP - 17

EP - 27

JO - Futures

T2 - Futures

JF - Futures

SN - 0016-3287

ER -