| Original language | English |
|---|---|
| Title of host publication | The Marketing Book |
| Editors | Michael J. Baker, Susan Hart |
| Place of Publication | Abingdon, Oxon |
| Pages | 362-393 |
| Number of pages | 32 |
| Edition | 7 |
| Publication status | Published - 29 Apr 2016 |
Keywords
- sales
- sales management
- marketing
- business