Roads to customer performance: investing wisely in the service-profit chain

B. Caemmerer, H. Evanschitzky

Research output: Contribution to conferencePaper

Abstract

This paper looks at the ways in which investing in the service-profit chain may affect customer performance.

Conference

Conference2010 AMA Winter Marketing Educators' Conference
CountryUnited States
CityNew Orleans
Period19/02/1022/02/10
Internet address

Fingerprint

Investing
Service profit chain

Keywords

  • customer performance
  • service-profit chain
  • marketing

Cite this

Caemmerer, B., & Evanschitzky, H. (2010). Roads to customer performance: investing wisely in the service-profit chain. Paper presented at 2010 AMA Winter Marketing Educators' Conference, New Orleans, United States.
Caemmerer, B. ; Evanschitzky, H. / Roads to customer performance: investing wisely in the service-profit chain. Paper presented at 2010 AMA Winter Marketing Educators' Conference, New Orleans, United States.
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Caemmerer, B & Evanschitzky, H 2010, 'Roads to customer performance: investing wisely in the service-profit chain' Paper presented at 2010 AMA Winter Marketing Educators' Conference, New Orleans, United States, 19/02/10 - 22/02/10, .

Roads to customer performance: investing wisely in the service-profit chain. / Caemmerer, B.; Evanschitzky, H.

2010. Paper presented at 2010 AMA Winter Marketing Educators' Conference, New Orleans, United States.

Research output: Contribution to conferencePaper

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AU - Evanschitzky, H.

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N2 - This paper looks at the ways in which investing in the service-profit chain may affect customer performance.

AB - This paper looks at the ways in which investing in the service-profit chain may affect customer performance.

KW - customer performance

KW - service-profit chain

KW - marketing

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M3 - Paper

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Caemmerer B, Evanschitzky H. Roads to customer performance: investing wisely in the service-profit chain. 2010. Paper presented at 2010 AMA Winter Marketing Educators' Conference, New Orleans, United States.