Roads to customer performance: investing wisely in the service-profit chain

B. Caemmerer, H. Evanschitzky

Research output: Contribution to conference › Paper › peer-review

Abstract

This paper looks at the ways in which investing in the service-profit chain may affect customer performance.

Original language	English
Publication status	Published - Feb 2010
Event	2010 AMA Winter Marketing Educators' Conference - New Orleans, United States Duration: 19 Feb 2010 → 22 Feb 2010 https://archive.ama.org/archive/Community/ARC/Pages/Connections/Conferences/Proceedings.aspx

Conference	2010 AMA Winter Marketing Educators' Conference
Country/Territory	United States
City	New Orleans
Period	19/02/10 → 22/02/10
Internet address	https://archive.ama.org/archive/Community/ARC/Pages/Connections/Conferences/Proceedings.aspx

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