Roads to customer performance: investing wisely in the service-profit chain

B. Caemmerer, H. Evanschitzky

Research output: Contribution to conference › Paper

Abstract

This paper looks at the ways in which investing in the service-profit chain may affect customer performance.
Original languageEnglish
Publication statusPublished - Feb 2010
Event2010 AMA Winter Marketing Educators' Conference - New Orleans, United States
Duration: 19 Feb 2010 → 22 Feb 2010
https://archive.ama.org/archive/Community/ARC/Pages/Connections/Conferences/Proceedings.aspx

Conference

Conference2010 AMA Winter Marketing Educators' Conference
CountryUnited States
CityNew Orleans
Period19/02/10 → 22/02/10
Internet address

Keywords

  • customer performance
  • service-profit chain
  • marketing

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    • Cite this

    Caemmerer, B., & Evanschitzky, H. (2010). Roads to customer performance: investing wisely in the service-profit chain. Paper presented at 2010 AMA Winter Marketing Educators' Conference, New Orleans, United States.