This paper looks at the ways in which investing in the service-profit chain may affect customer performance.
|Publication status||Published - Feb 2010|
|Event||2010 AMA Winter Marketing Educators' Conference - New Orleans, United States|
Duration: 19 Feb 2010 → 22 Feb 2010
|Conference||2010 AMA Winter Marketing Educators' Conference|
|Period||19/02/10 → 22/02/10|
- customer performance
- service-profit chain
Caemmerer, B., & Evanschitzky, H. (2010). Roads to customer performance: investing wisely in the service-profit chain. Paper presented at 2010 AMA Winter Marketing Educators' Conference, New Orleans, United States.