Abstract
This paper looks at the ways in which investing in the service-profit chain may affect customer performance.
| Language | English |
|---|---|
| Publication status | Published - Feb 2010 |
| Event | 2010 AMA Winter Marketing Educators' Conference - New Orleans, United States Duration: 19 Feb 2010 → 22 Feb 2010 https://archive.ama.org/archive/Community/ARC/Pages/Connections/Conferences/Proceedings.aspx |
Conference
| Conference | 2010 AMA Winter Marketing Educators' Conference |
|---|---|
| Country | United States |
| City | New Orleans |
| Period | 19/02/10 → 22/02/10 |
| Internet address |
Fingerprint
Investing
Service profit chain
Keywords
- customer performance
- service-profit chain
- marketing
Cite this
Caemmerer, B., & Evanschitzky, H. (2010). Roads to customer performance: investing wisely in the service-profit chain. Paper presented at 2010 AMA Winter Marketing Educators' Conference, New Orleans, United States.
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title = "Roads to customer performance: investing wisely in the service-profit chain",
abstract = "This paper looks at the ways in which investing in the service-profit chain may affect customer performance.",
keywords = "customer performance, service-profit chain, marketing",
author = "B. Caemmerer and H. Evanschitzky",
year = "2010",
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language = "English",
note = "2010 AMA Winter Marketing Educators' Conference ; Conference date: 19-02-2010 Through 22-02-2010",
url = "https://archive.ama.org/archive/Community/ARC/Pages/Connections/Conferences/Proceedings.aspx",
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Caemmerer, B & Evanschitzky, H 2010, 'Roads to customer performance: investing wisely in the service-profit chain' Paper presented at 2010 AMA Winter Marketing Educators' Conference, New Orleans, United States, 19/02/10 - 22/02/10, .
Roads to customer performance: investing wisely in the service-profit chain. / Caemmerer, B.; Evanschitzky, H.
2010. Paper presented at 2010 AMA Winter Marketing Educators' Conference, New Orleans, United States.Research output: Contribution to conference › Paper
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Caemmerer B, Evanschitzky H. Roads to customer performance: investing wisely in the service-profit chain. 2010. Paper presented at 2010 AMA Winter Marketing Educators' Conference, New Orleans, United States.