|Publication status||Published - Feb 2010|
|Event||2010 AMA Winter Marketing Educators' Conference - New Orleans, United States|
Duration: 19 Feb 2010 → 22 Feb 2010
|Conference||2010 AMA Winter Marketing Educators' Conference|
|Period||19/02/10 → 22/02/10|
- customer performance
- service-profit chain
Roads to customer performance: investing wisely in the service-profit chain. / Caemmerer, B.; Evanschitzky, H.2010. Paper presented at 2010 AMA Winter Marketing Educators' Conference, New Orleans, United States.
Research output: Contribution to conference › Paper
TY - CONF
T1 - Roads to customer performance: investing wisely in the service-profit chain
AU - Caemmerer, B.
AU - Evanschitzky, H.
PY - 2010/2
Y1 - 2010/2
N2 - This paper looks at the ways in which investing in the service-profit chain may affect customer performance.
AB - This paper looks at the ways in which investing in the service-profit chain may affect customer performance.
KW - customer performance
KW - service-profit chain
KW - marketing
UR - http://www.marketingpower.com/Community/ARC/Pages/Connections/Conferences/Winter2010/default.aspx
M3 - Paper