Abstract
This paper looks at the ways in which investing in the service-profit chain may affect customer performance.
Original language | English |
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Publication status | Published - Feb 2010 |
Event | 2010 AMA Winter Marketing Educators' Conference - New Orleans, United States Duration: 19 Feb 2010 → 22 Feb 2010 https://archive.ama.org/archive/Community/ARC/Pages/Connections/Conferences/Proceedings.aspx |
Conference
Conference | 2010 AMA Winter Marketing Educators' Conference |
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Country/Territory | United States |
City | New Orleans |
Period | 19/02/10 → 22/02/10 |
Internet address |
Keywords
- customer performance
- service-profit chain
- marketing